Latest Articles

  • Art - Marketing - Pre-Publication - Publishing

    Make It Pretty: Commissioning Artists for Your Book’s Cover and Interior Art

    We all need some kind of imagery for our books, whether on the covers or inside the pages, as well. But in a world burgeoning with AI-generated art, it’s more important than ever to not only support human artists but also to vet them for your own safety.

    Heed Your Publishing Requirements

    AI-generated content, including art, must be declared when you go to print, and you can get into serious trouble if you’re not transparent. Ignorance is no excuse. You don’t want to find yourself eternally banned from a printing or distribution platform because you made a mistake.

    But the upside of this pressure is: if you do your homework, you can support a real artist.

    I’m an art fair enthusiast. I love championing artists and sharing their beautiful wares. Cover art, truly, is no different. It represents your work, instantly bringing it to life for readers in a way that your words can’t quite do. Finding the artist who can create the perfect art for your covers, chapter head images, logos, or merchandise is important for your brand.

    Yet, much like the rest of the publishing process, it involves a lot more behind-the-scenes grit than simply drawing up a dragon or writing an epic battle.

    Timing with Publication

    The first thing to consider is when you want your art to be completed, even if you haven’t found your ideal artist yet.

    If I remember correctly, I began looking while Heir was with my beta readers. I’m no artist, but from what little dabbling I’ve done, I know art takes time to create. And good art takes even longer.

    What I do remember is what group work was like in high school. The moment you involve more people in your project—especially when it comes to creative additions because inspiration and revisions take time—the longer your timeline will stretch.

    It’s not a fault; it’s just the truth. Life gets in the way sometimes. But if you know that, you can plan for it. If you can pad out your timeline a bit—for all involved—you can avoid slowing down publication or unnecessarily rushing the creation of important components. (You may not like the final product if you hurry.)

    I contacted countless artists I admired when I began my search. Thankfully, most were too busy to take the time to create something specific for me, and my search drew on. Yes, I said “thankfully.” Because the artist I really needed (but hadn’t met along my art fair wanderings) was the incomparable Rob Carlos. When he—a dragon artist!—agreed to do my cover art, I was over the moon!

    But there was so much more to do before he could even put pencil to paper.

    Vetting Your Artist

    If you’re trying to avoid AI art, it’s important to know (a.k.a. prove) that your artist creates original artwork. If they have a website or are featured anywhere, you might be able to tell from their portfolio how their work was created. Still, it doesn’t hurt to verify (perhaps verbally or in writing) that their work is entirely original to their hand.

    Another red flag can show itself in the project’s promised timeline. If an artist needs ample time to turn around a product, that could signal that they’re swamped or poor time managers… OR it could indicate that their art is real because it takes time to create! For example, if the projected turnaround time on full cover art is one day, all kinds of warning bells go off in my head because that timeline sounds suspicious. Maybe AI can create your cover in an hour, and they’ll spend two more tweaking it before it comes back to you, but most artists need a bit more lead time to create a genuine piece for you.

    It’s also important to verify their trustworthiness and professionalism. You don’t want to hire someone you think is an “artist,” only to have them take your money and run or take forever to return a project. Check out independent reviews, ask for references, get referrals from other authors or professionals—generally, just do your research. It’s like any other purchase—verify the quality before you buy.

    Sometimes, if you’re “courting” an artist, you can even have them do a sketch for you while you work out the preliminary details. This not only helps you both understand your vision for the piece but also proves that their art is genuine (because they’re creating some of it in front of you). You can even do this over a web conference if your artist isn’t local.

    Bottom-Line Considerations

    Price will obviously play a role in your decision, too. Think about what you’re asking for—a full cover, chapter heading art, a logo, whatever. How much would you reasonably expect that to cost (you can do some research here to adjust your expectations), and how much are you willing to pay for it? Is the artist being reasonable with pricing? Or are they simply outside your budget?

    Don’t forget flexibility. You obviously don’t want to stomp on an artist’s creative freedom with countless demands, but are they willing to include your input, or are they demanding free rein? What do you want from the finished product? Do you realistically think you can work well with this person?

    You also want an artist who accepts that revisions might be necessary for you both to arrive at the ideal finished product. Ensure that you understand their process for creation and revision so you’re not left paying for revisions or a cover you don’t love, can’t change, or can’t even use.

    Bottom line in all this? Trust your gut.

    Much of this can be sorted out in a call or email chain in advance of agreeing to work together, and all of this is important to discuss. But even if you think you’ve found your dream artist, before you proceed with the project, I recommend cobbling together a contract.

    The Contract

    Look, contracts, as a concept, make my skin crawl. I find legal stuff uncomfortable because I just want everyone to treat everyone else fairly without a signed piece of paper binding them to good behavior. But, alas, even mistaken slights can occur, and everyone deserves protection as much as good treatment and good intention.

    Perhaps, if your artist is a friend, you’ll feel comfortable operating without a contract, but I still don’t recommend it. Everyone can receive piece of mind from being on the same page, and if a friendship dissolves or changes its terms, it might be helpful later to have some guidelines in place.

    Now, creating a contract doesn’t necessarily mean becoming covetous or adversarial or even involving a lawyer if you can’t afford one (and I most certainly am not one). If you and your artist can come to amenable terms and get them in writing, especially with use of a standard contract as a template, you might be okay. Only you can decide what you feel comfortable with.

    But let me say this: if building your contract together is more discussion than battle, you’ll probably both end up happier with the results.

    Rob already possessed a contract he used in art commissions. This instilled confidence in me because he exuded both professionalism and kindness as we worked together to flesh it out and adjust it for our mutual benefit and protection. In the end, although we both possessed every intention of treating each other well, I believe we both felt more comfortable with its contents and how we would behave toward each other going forward to honor our respective art. (A contract also provides a nice reference later if either party has a question about your agreement.)

    All I can tell you is my experience (again, not offering legal advice here), but here are some things you might want to consider when putting together a contract with your artist.

    • What art is included?
      • Full cover – front, back, and spine
      • Chapter image(s)
      • Logo, etc.
    • Delivery Format
      • What format will this art be delivered in?
      • Will the artist help if you need another format later?
    • Revision Process
      • How will revisions be conducted?
      • How many rounds of revisions are included?
      • At what point must you start paying for revisions?
    • Due Date
      • What is the schedule for the various stages of delivery during revisions, etc.?
      • When must the final art be completed and the finished product delivered?
      • What are the ramifications if these timelines aren’t met (be reasonable)?
    • Terms of Payment
      • What will the art cost?
        • Get this itemized if multiple pieces are being delivered.
      • How will this amount be paid and by what due date?
        • Installments
        • Digital payment
        • Invoicing, etc.
      • Grant of Ownership
        • The author will likely want first reproduction and marketing rights without time limit.
        • The artist will likely want to keep the copyright, trademarks, and IP rights and may want the right to reproduce the art for marking and print sales of their own.
        • Does the artist receive royalties on or samples of merchandise, etc.?
      • Editorial Privilege
        • Can you make changes to the art, if necessary, to suit your publishing needs?
        • Will the artist want to provide permission for edits (or remove their credit if edits are unsatisfactory)?
      • Confidentiality
        • Should your association remain private?
        • Are other non-related associations protected from disclosure?
      • Credit
        • What kind of credit must you give each other when using the product?

    You may want or need other elements in your contract, but this should, at least, get you started.

    Enjoy the Process

    One more reminder: this should be fun.

    I’m a control freak, and I still love this part of preparing for publication. An artist is bringing some element of my imagined world to life for people to see, not just read and imagine. I got lucky—Rob really understands my vision, and I thrill whenever he sends me a mockup because he captures my imagination on the page. It doesn’t mean we get it right the first time, but when we finally do, it’s truly magical.

    So, build in some extra time—don’t rush it.

    Consider the art slowly and carefully—don’t agonize over it.

    Give you and your artist some grace—don’t jump to frustration.

    You’re an author; use your words. You are capable of conveying what you want, and if you found the right artist, they’re capable of delivering it, so just trust the process a little, eh?

    Good luck with your search and happy art-ing!

    -HA

    Have an artist you love? Give us a name and a description of their style, medium, or preferred subject matter. Let’s promote each other’s incredible talents!

    Web Analytics
  • Character Building - Drafting - Editing - Writing

    Lazarus Two: Don’t Hold Your Characters at Plot Point

    (Get it?!)

    If you’ve stumbled upon this blog without reading its first part, “Lazarus One: Why Magic Systems are Important… Even With No Magic,” you may be wondering what we’re all doing here. Either click the link or “Lemme ’splain. No, there is too much. Lemme sum up.” (Please read like Inigo Montoya of The Princess Bride.) 

    In an impromptu divergence from a cozy Halloween movie marathon, my husband and I stumbled upon and binged the new Harlan Coben miniseries, Lazarus. It was beyond gripping, and we couldn’t help but finish it all in one unplanned go. However, enjoyable as it was, it mishandled a few storytelling basics that, if properly treated, would have taken the story from great to excellent. This, feeling like a teachable moment for all storytelling creatives, inspired a two-part blog.

    In the first installment, we discussed the importance of having a system that governs the way preternatural things take place within a story. In this one, we’ll cover how inauthentic character choices can destabilize even the most engrossing plotline.

    There. You’re caught up.

    A Study in Character

    If you’ve ever seen me give an interview about my books, you’ve almost certainly heard me yammer on about character. I grew up in the dogmatic study of character, and it affected realm-near every aspect of my life, let alone my writing. People are fascinating creatures, and if you get a good enough understanding of one, you’ll come to realize that you can’t ever possibly understand enough.

    But in some nebulous way, you can smell a lie. Ever ask someone a question or watch someone on TV ask another person a question, and without a shadow of a doubt, you know the answer was a false one? Your spidey senses will do this with characters, too. Even if you can’t know everything about a person or character (often, yourself included), you can intuit when someone is acting authentically or inauthentically. 

    I often talk in interviews (and, let’s face it, casual conversation, in which I’ve coerced my victims into enduring an extended discussion of writing) about how my characters dictate my story’s every move: the length of my books or the series at large, the plot points I thought I was charting, the general goings-on within the pages… you name it, they’re the ones driving the bus.

    The reality of writing, at least for an author who allows characters to drive their stories, is we can set up characters in certain places or situations, primed and ready to watch them handle things in a certain way. But if, as the story progresses, we realize that their authentic choice would lead them down another path, we have to honor that. It’s all instinctual. Nope, he wouldn’t say that…. Yes, that’s something she would do…. And before we know it, they’ve turned left—not right—and we have a new set of plot points on our hands. 

    But it feels real.

    And that’s the magic of writing.

    Because character authors don’t force their characters to do what they wouldn’t realistically do. They can’t; the reader would smell the lie.

    As I said in the first installment of this blog miniseries, other than Lazarus, I have no experience with Harlan Coben. He’s fairly acclaimed, so I prefer to attribute these kinds of mistakes to the television series-making process. Perhaps he got too much push-back, had to abridge things, didn’t have time to noodle things out to the extent he might in a novel…. I don’t know why a #1 New York Times bestselling author would allow these errors into his works. But I think it’s the caliber of the miniseries that allows us to find them. Lazarus is such a near-masterpiece that specific problems can be found to contrast with its overall greatness. On that artful backdrop, the oopsies stand out.

    Regardless, I can only be grateful for the enthralling and enviable work that is Lazarus and the opportunity to pick it apart for all writers’ benefits.

    The Cardinal Sins of Character Misuse

    If not careful, character authors—as I appear to be calling us in this installment of the blog—can fall prey to two deficiencies of character use:

      • Insubstantial character definition
      • Inappropriate character application

    Lazarus not only exhibited both, but they worked together to create some of its biggest issues.

    In most cases (perhaps not in this one, but we’ll never know), these sins of not staying true to characters usually stem from one of two things: 

      • the author’s ignorance of their character’s true personality and resultant actions
      • a need for the character to drive the plot in a way that does not align with who the character is

    When my characters diverge from my anticipated plotline, I usually take it as a sign that I was mistaken about our path. My characters often seem to possess better navigational skills than I do (if you’ve gone anywhere with me, you know that’s not hard), and I have come to trust them rather implicitly in these fork-in-the-road moments when I think we’re bearing left, and they turn right. This is often what many refer to as “trusting the process.”

    The Twofer

    *Spoilers and discussion of sensitive subject matter (murder) begin here.*

    But why explain each of the cardinal character sins individually when they entwined so defectively throughout the story? One character who exhibited both was Laura.

    Also a psychiatrist—and in need of a new psychiatrist to replace her retiring one—Laura was referred to Laz’s father but failed to make an appointment before he died. When she shows up in his office, Laz—naturally—believes her to be another murder victim’s ghost. But when he runs into her in a bar sometime later, he realizes she is actually very alive. And pretty.

    The time they spend chatting in his office tells us much about Laura. She wearily admits that the job is weighing on her; that the worry she feels for others’ troubles becomes a burden after a while, and she’s struggling to take her own best advice. When Laz asks her what advice she would give him about their shared profession, she immediately replies, “Leave. Get out of this place.” While she expands on that initially haunting idea to explain that he should go out for a walk or a drink—some kind of change of scenery to “avoid falling into the same patterns,” her initial answer and the more sanitized one that follows it both speak volumes.

    Nearing her wits’ end, she is clearly desperate for change. Her first answer tells us all we need to know about her deepest desire—to leave the profession. Her second one tells us about her intentions—to stick it out.

    What we don’t seem to get, then or later, is the reason for her perseverance. A lonely, single woman, bowing under the weight of the emotional load her patients heap on her, Laura fails to make us privy to her justification for remaining where she is.

    So, after Laz realizes she is alive, commissions her as his own therapist, and then arrives for an after-hours emergency session, only to ask her out for a drink, her response that he is behaving inappropriately makes sense. Of course she’s going to refer him to someone else! 

      • The possibility of transference has already transcended mere risk. 
      • She doesn’t need more burdens beyond the toxic baggage her clients share. 
      • She has no reason to invite more trouble to her door.

    Yet, when she hands him her colleagues’ cards, she has her coat in her hand… and they go out for a drink.

    What?!

    Look, humans are dichotomous. 

      • Maybe she’s attracted to messy situations. 
      • Maybe he looks like her college boyfriend. 
      • Maybe she’s so lonely, she can’t help herself.

    But the fact that we can’t even guess at the motivation driving her is, to my mind, a problem.

    Worse yet, Coben could have clarified this with a singlesentence during their first interview in Laz’s father’s office.

      • “I just can’t seem to give up the job.” (Driven by solid work ethic or the rut of routine.)
      • “I can’t let down my patients.” (Empathetic to a fault.)
      • “I don’t know what I’d do instead.” (This has been her passion or profession for a long time; she may even be afraid to change vocations.) 
      • “But who else would I talk to without my patients?” (Desperately lonely.)
      • “I can’t seem to give up the drama.” (Loves the mess.) 
      • “My mother would never have let her job get to her.” (Her mother was a steadfast role model for her.)

    It could have been anything. The revelation could have happened at any point before he ended up on her doorstep. Without an additional cue like one of those above, we see her simply as overburdened and drowning under the weight of her worry over her patients. Why would someone like that take on more chaos?

    And Laz is, very clearly, in a chaotic place at that point. She believes he impersonated his father during their session in his office until he… sort of… sets her straight about the misunderstanding, while conveniently omitting the ghostly part of the explanation. Yet, this woman with nothing more than the weight of the world on her shoulders, accepts his unprofessional excuses, agrees to take him on as a client, and then pivots to dating him? Certainly, we should know enough about Laura’s character to understand what part of her would acquiesce to such madness. 

    But the reality is: Coben needed her to occupy the lover’s role later in the story to heighten the emotional drama of the ending. I’d have happily gone along with it if he could have made me understand what enticed her to take on one more mess in her overcrowded life. Yet, without that, the choice felt inauthentic to what little we knew of her character—imposed upon her by an external hand (Coben’s) for the sake of driving the emotional plot in a certain direction.

     

    The Slow Burn

    Whereas Coben could have tackled Laura’s justifying personality quirk in a single sentence, I would have needed series-long reinforcement of this next issue to prevent its absence from curdling the ending. 

    Often, what makes a good ending—at least, for the character author’s work—is when the characters meet their fate in an authentic way. 

      • If this character is so evil, so hated, that he simply must die, so be it. 
      • If that one has searched the entire story for her true love, let her find that person. 
      • But if the other one, bereft of everyone he ever loved, has no choice but to ride alone into the sunset to start his life over, don’t have him stay in town just because they have needed a new mayor since he killed the last one upon arriving.

    See what I mean?

    As everything unravels and the answers to questions are, at least, partially uncovered, we learn that Laz’s father killed his most dangerously psychotic patients in a deranged and perversely motivated version of vigilantism. Moreover, he asserts that the old adage, “Like father, like son,” threatens to perpetuate this dangerous, murderous appetite in successive generations. 

    While Laz adopted his father’s profession and even admits to emulating him, we never see enough similarity between them to believe that he might take after his father’s murderous tendencies. (Although, if we knew he was seeing visions—not ghosts—we might question the psychosis bit, at least…! But I shan’t digress to the previous blog installment.) Furthermore, when we learn Laz has a son, we see few parallels between the three Lazarus generations. Perhaps nurture actually can win out over nature. Seems like good news. 

    But his father insists that Laz must somehow break their murderous pattern. Laz says he no longer wants to be like his father, and the ghost just… obligingly disappears, as if intention were enough to break the genetic spell. Okay, so, new leaf turned and problem—uh—solved, right? 

    Well, it would seem so… until Laz runs into his son at the scene of his (now-confirmed) second murder, and we’re faced with the very problem of lineage that his ghost-father foretold. Where Laz seems like another breed entirely—not predisposed to violence or a need to kill to preserve social order and stop pain—his father and son seem to be two peas in the proverbial pod (although his son appears to kill more out of psychosis alone).

    Now, we questioned throughout the film whether Laz was the murderer in a hallucination-induced divergence of personality. Had this “like father, like son” idea been better reinforced among all three characters throughout the film, we might have believed his father’s hereditary assertions a bit more, and we certainly would have questioned Laz’s culpability more often (leading to a richer viewer experience)! This shared facet of their personalities would have made several scenes more intense, including the final one, in which Laz realizes his son is a born murderer, just like his father was.

    Faced with his boy, who carries an unhinged gleam in his eye and a bloody sickle in his lazy grip, Laz is left in the ultimate double bind: if I kill my son to stop the murdering spree, won’t I be completing the very pattern of familial homicide my father’s ghost warned me against?

    *Insert record scratch here*

    Hold on. Am I wrong in thinking the following…?

      • Such an impossible choice would be intensified if Laz fought his own homicidal tendencies inherited from his father? 
      • Tendencies, perhaps, that he hoped to teach his son to curb before it was too late?
      • And would this choice not be further intensified if we actually understood whether his father was a ghost or a figment of Laz’s brutally honest imagination?

    I dare say, “Uh, yeah!” to all three.

    There are subtler ways of crafting character backstories and motivations than simply having one character tell the other that he wants to be like him. Adopting his father’s profession was an excellent way to show this for Laz, but more could have solidified their inherited similarities throughout—not just their habitual ones. 

    Virtually nothing linked the newfound son to Laz, either, aside from the boy’s interest in him, so while the kid was suspiciously weird, we saw no connection between them. The lack of visible moral struggle or perverse tendency in either Laz or his son makes it hard to believe in the “bad seed” theory that his father prophesies until his son bears a bloody blade at the end. Then, we can almost believe that tendency skipped a generation.

    Sure, to play devil’s advocate, one might say that is what makes Laz’s decision about how to handle his son all the more damning. If he would naturally never kill, how could he be expected to kill his son, of all people? He’s a psychiatrist; he can work to fix the lad. He doesn’t have to believe some cases are irredeemable, like his father did.

    But you can see in Laz’s eyes that his terror is not in the choice; it’s in his consideration of it. If he shares none of that moral gray-area with his father—despite all he learned about his father’s pseudo-vigilante-like motives for murdering his most psychotic patients—would he even considerkilling his son to fix the ongoing problem? Based on his disgust for his revered father’s choices, I posit: no.

    Unless you think this drives him to it. For you, then, perhaps this is enough.

    Regardless, if this discrepancy can solicit this much conversation, you can see why authentic and consistent character motivation is so. realming. pivotal.

    I Hope You Watch(ed) It Anyway

    Look, if you read my blog about Mufasa, you know I analyze these things not to give some high-handed review of the work but from the viewpoint of a writer using examples of popular media to teach how to hone the craft of storytelling. (At least, I hope that’s what you took from my blog about The Lion King’s prequel.)

    I loved Harlan Coben’s Lazarus. I found it utterly enthralling, artfully acted, and really conceptually interesting. I just wished it would have answered the questions that remained by the end of it. Yes, it could leave the door open for a potential sequel. But if they choose not to go there after all, as was seemingly their original intention, what was the point?

    By the same token, it made for some readily teachable moments. Can’t thank Harlan Coben enough for that—and for the day of fun that accompanied them.

    So, remember, authors: authenticity in character is important because your readers are people who study people. They see them in their daily lives, and they get a double dose in their free time within the pages of their books. People can’t help but know at least a little something about people, and if they’re doubling up with their extracurricular media, they won’t help but be able to smell a lie—to see inconsistencies without actively ferreting them out. Don’t lie to your readers, authors. They won’t like it—or your books.

    -HA

    Web Analytics
  • Character Building - Drafting - Editing - Magic System - Worldbuilding - Writing

    Lazarus One: Why Magic Systems Are Important… Even With No Magic

    This is not just a fantasy-genre thing.

    In a recent quest to relax after a busy show season, my husband and I booked our Sunday for a cocoa-infused, blanket-wrapped, snuggly Halloween movie marathon. But as we turned on our streamer, Prime suggested Harlan Coben’s Lazarus. We love watching Sam Claflin and Bill Nighy, so I clicked to see if it was something we wanted to check out later.

    We binged the whole thing right then and there.

    The opening was that compelling.

    It started right in the thick of it. A deranged inmate makes oddly specific, supernatural threats. Someone dies offsite within moments, proving his far-reaching karmic powers. And a life fueled by guilt-laden coping mechanisms shifts instantly into the fraying desperation of finding answers.

    You can see how gripping it was from the start. Coben absolutely nailed the suspense and intrigue factors. I’m not sure I’ve been that invested in a show since 24 with Kiefer Sutherland (another actor-favorite of mine).

    Now, I haven’t read anything by Harlan Coben, but it turns out Lazarus wasn’t one of his novels to begin with. He created the miniseries for television and, if you ask me, for the cast, too. They embodied their roles!

    But—and I may be revealing my complete ignorance of the behind-the-scenes world of television here—I do wonder whether it might have had a stronger build and finish if it had been a novel first. (Again, I have no history with Coben; I’m just giving him the benefit of the doubt. He is a #1 New York Times bestselling author, after all.)

    I am obviously divulging my uneducated bias toward written source material, but I know the in-depth process that writing novels requires, and I do wonder whether the same process is regularly (emphasis: more often than not) implemented in the creation of television series. We see so many fall flat at the end—even those derived from solid sources—and it really makes me question the process. Especially since that process is subject to so many more moving parts, including a budget, which author imaginations need not heed in the ink-and-paper business…!

    Now, I won’t say Lazarus fell flat. I honestly still recommend watching it—preferably before you read this blog… as long as you’ll come back to this later!—because the ride is so much fun!

    Despite everything it did right (and the list is almost incomprehensible—it is clear Coben is a master), the miniseries didn’t handle a few things the way I think a good story should, and as a writer of stories, I found a couple of excellent cross-media learning opportunities that deserve consideration.

    Rather than inundate my readers with a long Mufasa-length blog, I thought I’d do a miniseries of my own, covering each of the elements that needed a bit more care in separate entries.

    This first one speaks to the importance of establishing a system of rules that govern a story’s more nebulous inner-workings.

    The Written Rule

    From the paltry research I’ve conducted, I understand that Lazarus was supposed to be a one-off miniseries that tied everything up neatly without need of a sequel season. I’m afraid that—despite how close it came to enthralling perfection—it didn’t quite succeed on that front.

    The single biggest issue with Lazarus was a lack of cohesive rule structure for the preternatural goings-on in the story.

    I can best relate this to my favorite genre. If you’re a regular reader of fantasy, you know the importance of a well-devised magic system.

    Consistent magical rules…

      • better immerse readers through believable and comprehensible world-building (we mortals know what to expect from our rules of physics, right?)
      • create predictable limitations for the use of magic (and how the characters may wield it for or against each other)
      • clarify the stakes of the story through those limitations (because you can see what is and isn’t possible in the world and how that may affect the characters in it)

    Think of it like a rollercoaster. You may not know what twists and turns lie over that ridge ahead, but you can rest assured that the cart will stay on a set track, wherever it goes (or so you hope!).

    But if the car suddenly disconnected, flew calmly off the tracks to zip around the theme park before dropping you off in the parking lot, and then failed to reanimate to return to the tracks whence it came, you’d wonder why. Like, a lot of whys.

      • Why did it jump off the tracks?
      • Why was it able to fly on its own?
      • Why did it drop me off here?
      • Why can’t it fly—or even roll—back to the park?

    Readers of any genre don’t particularly care for a bunch of open-ended questions that promise no explanation (or “pay-off”). Fantasy and magic aren’t alone in requiring explicit processes for the way things work. Science (or speculative) fiction and paranormal stories require similar framework. If you, as an imbiber of the medium, can’t understand why something is happening or whether it might (or might not) happen again, the story will cease to be immersive because you’ll just sit there asking questions about things that feel arbitrary instead of planned.

    What Lazarus Lacks

    *Spoilers and discussion of sensitive subject matter (murder and suicide) begin here.*

    It turns out psychological thrillers need such systems, too. In Lazarus, Joel “Laz” Lazarus, a forensic psychiatrist, learns his father, also a psychiatrist, has committed suicide in his office. Although the family remains plagued by the murder of Laz’s little sister twenty-five years ago, none of them became the suicidal type, and the baffling loss sends Laz to his father’s office to try to make sense of the situation.

    Exhausted by grief and confusion, he is accosted by the ghost of one of his father’s former patients, who seems stuck in a reenactment of her clinical session with his father. Unable to question her freely, Laz realizes that he can only approximate his father’s studied replies to learn whatever he can about her within the lived script of their session. When she disappears, he begins rummaging through his father’s patient records, convinced that a dastardly cover-up connects the mounting deaths.

    ***QUICK DIVERSION***

    You might be asking* why Laz even tried to interact with the auto-pilot ghost, and for a moment or two, it may look like nothing more than a dual-purpose device used to make the conversation more sensible to viewers and give us the impression that Laz knows his father very, very well (nicely done, Coben). But! It turns out, this also calls into question something we learn later, so just sit with that one for a moment.

    *However: if you’re an author and failed to ask this question, you are still in the first-draft phase of your understanding of this work—and that’s okay, especially if you’ve seen it (less than) once. But when you hit editing mode in a later draft, you should begin thinking from the reader’s POV and asking yourself, “Would my reader question this?” If so, you need to deal with it appropriately. This could mean…

      • giving readers the answer to that question then and there (non-mysterious information becomes an instant pay-off for your readers)
      • bringing that back up to answer later (create a little suspense now until there is an appropriate time or revelation to return to this quirky choice)
      • having a character ask—perhaps internally or in later dialogue—why he bothered (create the inciting moment that begs the question either as something that can be answered right then or that will need to be investigated)

    You get the idea. It’s your job as the author to mete out information to the readers in a way that makes them feel like they’re actively uncovering things rather than being led by the nose, constantly in the dark, throughout your story. This was a novice oopsie I made in early versions of An Heir of Realms, an epic fantasy novel filled with mysteries and misleading information, and I’ve striven to avoid this trap ever since my betas—rightly!—raked me over the coals for it.

    ***END DIVERSION***

    Anywho! Returning to the office some time later, Laz is visited not by the spectral woman but by his father’s ghost. The caveat? His father can interact with him. He is not stuck in an unalterable loop of lived experience but can answer questions and speak to his son as if he were not dead. His father explains that Laz will be visited by the spirits of his patients, à la Dickens’ A Christmas Carol, and it is Laz’s job to uncover the truth behind their murders—his included. (Duh duh duhhhhhh!)

    Even if we accept that his father’s ghost has special privileges (presumably) by virtue of his connection to Laz and his non-patient status, we as viewers are forced to question why—or whether—Laz is even experiencing these otherworldly visitations.

      • Are these truly apparitions, caught in the web of time, forced to relive the experiences that led to their deaths for Laz’s viewing displeasure?
      • If his father’s ghost is more sentient, why can’t he tell us who killed him and made it look like suicide? What are his limitations, compared to those of the other scripted victims?
      • Is his father’s knowledge limited because Laz is simply hallucinating him, so he can only know what Laz knows?
      • If Laz is hallucinating, how can he possibly know what happened to patients behind his father’s closed doors?

    These kinds of intriguing mysteries are what draw the viewer (or reader) in, and Coben layered them in artfully. Now, as the story unfolds, building on this system will be what enhances its immersiveness.

    The Build-Up

    Whenever Laz is forced to play out a new ghost’s story, he recognizes that the person was murdered—because that’s what his father-ghost told him.

    So, when someone he recently saw, alive and well in his sister’s kitchen, arrives—younger and engrossed in a past conversation—in his father’s office, Laz (and the viewer) knows she must have died since last he spoke with her.

    This follows the pattern established by the rules set out in earlier episodes. When we see her arrive in the same trance as the other ghosts, we’re as alarmed as Laz is… because, like him, we know this means she has been murdered.

    Our ability to infer, as Laz does, what happened to the character from her eldritch presence is what gives us agency as readers or viewers. We feel like we are a part of the story because we understand the system governing it, and rather than ruin the suspense, the predictability enhances it. We know she’s dead, but now we want to know why because the reveal was such an understandable surprise.

    The Breakdown

    However, issues arise when the rules inexplicably change. Laz only sees the ghosts of his father and other murder victims… right?

    So, what does it mean when he sees the ghost of his younger self?

    The scene where a teenaged Laz approaches his father and begs forgiveness for not saving his sister from being murdered is made horribly poignant by Laz’s enforced role as his cold and unforgiving father. He knows both sides of the conversation by heart, haunted by its brutality since it transpired, but now, occupying his father’s side as he watches his young heart break at his words, he is forced to relive it in the cruelest way possible.

    This scene was genius, and it killed me—just like it was supposed to. (Bravo, Coben!)

    Unfortunately, I was a bit distracted by the broken rules.

    Laz is seeing himself.

      • Does that mean he’s dead now?
      • Or has he been dead all along?
      • Is this less hallucination and more post-mortem hellscape?

    When all returns to normal in the next scene, and he seems alive and not terribly well, we are left wondering what in the realm just happened.

      • If he is alive, and no other conditions changed in the rules system, how did he see his past self?
      • Is this simply a metaphor for the death of his innocence, youth, or relationship with his father?
      • Are these scenes not enacted by ghosts but visions Laz experiences in his father’s office?

    Suddenly, the entire rules system is called into question, our understanding shattered by a non-sequitur change. What’s worse, an artful scene that should bring us to our knees in empathy for Laz is disengaged by questions about what is transpiring. (Sure, I’m an empath, and I was able to suspend disbelief while this heartrending scene unfolded. It also reminded me of a less-haunting (pun intended) but similar scene I recently wrote in the upcoming D’Erenellean prequel “epic novella” to the Realm Riders Series, and the author in me loved watching the mechanics of it play out. But as soon as it was over, my Virgo brain shifted into analytical mode.)

    Now, Coben could have rectified this by allowing an earlier, less emotional, non-sequitur encounter to change the rules for us. When Laz engages in a conversation that his father had with his sister right before she died, we realize that not all the ghosts are his patients. This was a good first step in shifting the rules.

    But if we could have also witnessed a past scene with someone who was still alive in present-day before Laz sees his younger self, we would realize that not all the ghostly memories belong to the dead. After Laz has analyzed this change (and perhaps explained it to another character, like his sister) to ensure viewers also understand this evolved rule of connection, then we could feel immersed in the scene between his teenaged self and his father because we are not asking what seeing it really means.

    And this problem isn’t resolved because by the end of the series, we still don’t fully understand how Laz sees what he does in his father’s office.

    About Those Approximated Conversations…

    Remember my earlier diversion in this blog, when I questioned Laz’s involvement in the ghost-patients’ pre-scripted conversations from lived sessions with his father? Eventually, we are reminded of a possible explanation with a replay of an earlier scene that we—by design—thought nothing of (sneaky, Coben!). We know his father recorded everything that happened within those four walls, and Laz has been listening to the tapes back at his sister’s house, often falling asleep while they play in his headset.

    Given his vision of his own past, it seems unlikely that he actually encountered ghosts replaying these scenes before his very eyes. Instead:

      • It is possible that he just happened to pull the tape of a murdered patient, heard the session in his sleep, and relived it in full, grief-hallucinated technicolor when it resurfaced to his conscious brain as he walked into his father’s workspace. This, perhaps along with his deep understanding of his father, would explain how he knew what his father’s side of the conversation entailed.
      • It is possible that the same thing recurred after he dozed while listening to other tapes of murder victims and family discussions.

    But there’s a hitch in this theory. If you’ll remember, Laz realized that a person in his life died because of the timing of one of these visitations. This leaves us wondering whether that was mere coincidence… or something more supernatural, the latter of which would blow up our tape-recording theory. In fact, no one theory seems to cover it all, and it cheapens the “rules,” relegating them to convenient plot devices that can shift with momentary need.

    Sure, maybe I missed something, or I’m just not smart enough to read the subtext—but if so, I’ll bet I’m not the only one, and that feels like sloppy execution to me (no murder pun intended). I want my readers to understand what I’m trying to share with them—to share in the revelations rather than in the confusion. Subtext is great, but when the main plot device becomes subtext—or worse yet, inconsistent subtext—we have a problem.

    Just remember, authors: mystery is important, but if you never give the reader any answers, they won’t thank you for leaving them with as many questions as they had when they picked up your book to discover what it held within its pages.

    -HA

    In Our Next Episode…

    Coben’s tendency to abuse plot devices in Lazarus also extended to his characters. Find out more in the next entry, “Lazarus Two: Don’t Hold Your Characters at Plot Point.”

    Web Analytics
  • Drafting - Editing - Pre-Publication - Publishing - Writing

    Editing Before Your Editor Edits Your Edits

    Ah, editing.

    I’ve said this before: as a writer and an editor, it takes a massive amount of self-control to prevent myself from editing my work as I write it, even if I know it sucks as it drains from my fingertips into the keyboard. Drafts are supposed to suck; their function is to get the raw materials out of your head so you can mold them on the paper or screen before you. 

    And, oh, my raw materials can be rather pathetic at the start. Epically pathetic, one might say, given my genre of choice.

    But what my editing chops provide me is the ability to clean up my work (to a point) before I hand it off to an objective set of eyes that hasn’t been staring at my words for months on end.

    While HB Ink, LLC’s process encompasses a standard two rounds of editing before formatting for print, sometimes pieces benefit from an extra full or partial edit prior to making the manuscript look pretty on the page.

    This is not a fault or a negative.

    It’s another step toward the realization of the author’s vision. Authors hire editors to make their stories gleam. I would rather have an editor tell me it needs more work before I go to print than publish an unpolished piece that needs revamping in a later edition.

    My Books Suck.

    At least at the beginning.

    I edit the realm out of my books before I hand them off to my editor, and while it makes her life easier, it also eases mine. By the time she gets them, my works are less prone to needing extra edits (though not impervious) because I analyze every word several times over before it leaves my hands for an objective scan.

    I can hear some of you asking why I bother. “You’re paying the editor. Let her do the dirty work. It’s her job. Use that time, instead, to write the next book.”

    Hmmm, a compelling counterpoint.

    No.

    Here’s why.

    Certainly, the Virgo perfectionist in me instantly responds to that suggestion with dry heaves, but while she breathes into a paper bag on the couch, let me give more rational reasons for my choice to edit ad nauseum (see what I did there?).

    Besides assuring continuity and adherence to future plotlines, the rest goes back to vision. I have a certain vision for my tale that no one else can have because they’re not in my brain (and for escaping that fate: you’re welcome). 

    I want my book to read a certain way. 

    I want a specific cadence. 

    I select words with pedantic discernment that, in my case, stems from hours and hours of Masters-level literary analysis. (Sometimes I want that subtle dual-meaning to stroke your subconscious along the way, even if you don’t realize it on the first read, okay? It makes me happy to know it’s there for you to find… even if you don’t.)

    Secondarily, polishing is part of my process. Choosing the words that fit my vision sometimes reveals tiny finesses within the tale that I didn’t realize were important. I have seen the alteration of one word redefine an entire scene within my story (which, yes, required a complete rewriting overhaul, but I was in the editing phase at that point, so it was a legitimate action).

    Words are extraordinarily powerful and possess lives of their own. We are privileged to use them, and we must wield their power with meticulous care.

    But we don’t need years of collegiate study to do so (I just happen to have that in my arsenal). So, let me tell you what I do (and you can, too) to help my words do what I want them to. Even if you’re not as picky as I am (and few are!), this might spare you an additional round of editing.

    The Pre-Editor Editing Process

    The basics are requisite to storytelling:

    1. Allow yourself to write a terrible draft. You WILL fix it later. You promise.

    2. Edit the draft. See? You didn’t even have to wait that long.

    3. Edit it again, really, as many times as you want. When this process starts to feel smooth, you can move on to step four.

    The finesses are requisite to better storytelling:

    4. Perform a ReadAloud Edit. Word has a function called ReadAloud that uses an AI voice to read your work to you (other similar programs exist). I like to do this with a grammar bot running to kill two Narxon with one jet of dragon fire, but you can split the two into separate steps if the pair is overwhelming in tandem. (I use the ProWritingAid grammar bot add-in for Word. Some choose Grammarly. You do you.)

    • Let the computer read your work to you while your eyes read along. You will hear the obvious mistakes and see the less-obvious ones.
    • Fix the things the grammar bot tells you to fix (unless the bot is wrong or your stylistic choices require some grammatic fudgery).
    • ReadAloud your corrections, whether you chose to make them or the bot suggested them. They may need further adjusting.
    • Let the computer read your work to you until everything sounds right. Obviously, the bot’s inflection (and sometimes pronunciation) may not be perfect, but if you’re reading along with your eyes, you’ll know if you nailed it, even when the computer reader is a bit glitchy. (The newer voices have come a long way, thankfully.)

    5. Perform a Reading Edit. Now you become the reader bot. Read your story aloud to yourself (or to a friend, spouse, or pet, if desired).

    • Barring any unforeseen emergencies or pee breaks, read each chapter from start to finish without walking away in the middle. This uninterrupted read provides the added benefit of checking for continuity and unintentional repetition within the chapter.
    • This is also helpful if you plan to do an audiobook version (especially if you plan to read it yourself) because you can catch any weirdness or spots that may be tricky to say before you record.

    6. Perform a Paper Edit. (Note: If you’re not a computer person, you may have already completed this step.) Oh, yeah. Old school. Why bother? Seeing your story in a different medium (on paper vs. screen) changes your impression of it; it’s like starting from a clean(er) slate.

    • If you’ve written the entire thing on a computer, burn through a ream of paper and print the whole thing. Then sit with your favorite pen (I use purple ink) and mark it up. (I’m aware of the ecological consequences here; if you wait to do this step closer to the end, you won’t have to do it twice, and printing double-sided or using recycled paper helps reduce waste, too. Please remember to recycle your marked-up manuscript when finished.)
    • You can read it out loud a second time (if desired) or combine this step with your Reading Edit from step five.
    • Transfer your edits to the manuscript, check with that grammar bot again, ReadAloud/read out loud anything that needed serious overhauling, and voila. You’ve edited your book at least half a dozen times.

    The Final Step

    I would posit that an author doesn’t need to be a professional editor (nor spend an inordinate amount of money) to perform these edits. But there’s a caveat.

    When you’re done, hire an editor.

    I’m not saying this because I’m an editor-for-hire.

    I used an editor before I became one professionally and will continue to do so as long as I publish novels.

    But hear me out: after you’ve edited your work six or more times, your eyes cross, you dream in chapters, and you confer with your characters while making dinner or plucking your eyebrows. It’s a bit… [insert eye twitch here] enthralling.

    And you can’t be objective when you’re held in your story’s thrall.

    That’s when you need someone whose soul is not tangled in the tale to find its foibles.

    Even after all these editing steps, you. will. miss. things.

    Guaranteed.

    But if you put in all that effort to get your story as close to your version of perfect as you can, why in the realm would you stop short and let those hairy little typos and oopsies taint your immortalized hard work?

    Because Editors = Cost

    I get it.

    But let me posit this: you will never make up the cost of an editor if your book is frustrating, error-riddled, or unreadable. Because it won’t sell.

    You’ve invested the time. The energy. The love. 

    If you won’t invest the money in your soul’s storyin yourself—what will you invest in?

    Unless you’re publishing not with the intent to share but only so you can hold your book in your hand and say you’ve done it, please…

    edit the realm out of it and then hire an editor.

    -HA

    If I can be of service, check out HB Ink, LLC’s professional editing process at www.hbinkllc.com

    Web Analytics
  • Character Building - Drafting - Writing

    If You Can’t Nail a Prequel, Retcon It–Right, Mufasa?

    Terrible, sorry.

    I just returned from a brief stay in New Orleans (hope you had a happy Mardi Gras!), and on our way home, my husband noticed the movie Mufasa was available on the in-flight entertainment system.

    I’ve been stalking this movie like it was prey since I heard (herd!) it was coming out.

    I’m a huge Lion King fan. It played an enormous part in my childhood… and adulthood, let’s be real. I own all the movies, even the 3D version, and saw the incredible stage production multiple times. I had the stuffed animals and coloring books, jewelry and clothes, and the giant stickers adorning my bedroom walls. 

    Nala is my favorite.

    Eventually, when I was too old to play “activity center” games on my family’s old desktop but needed to transition away from crawling on all fours and hissing (I roar quite poorly), I played the PC games for ages 12 and under. (There was one that had a version of Mancala bred with tic-tac-toe…! *nostalgic sigh* I digress.) 

    Anywho.

    Mufasa certainly seemed like it would be pretty—the computer generation looked great in the previews. But I saw the sickly green splotch from Rotten Tomatoes, and I was unprepared to pay the $40 necessary to buy the digital copy during early release. I remained crouched in the tall grass, primed and ready to pounce on its inevitable “March release.”

    And then, after a wonderful reprieve from a dull February winter in Michigan, we flew home from NOLA. In March.

    The plane wasn’t even half-full before we scrambled for our headphones and pushed play.

    I obviously hold an awestruck reverence for the original—its music, animation, voice acting, and the story itself. Tears come to my eyes every time I see the sun rising at its opening, and they roll down my cheeks with certain soundtracks and heartbreaking moments of tragic foreshadowing. I even hold a place for the canon of the sequel. It’s all gospel to me.

    It is, apparently, not so sacred at Disney.

    I go on this (so far, 300-word) rant (hold on tight!) because I’m currently writing a prequel novella to the Realm Riders Series, and the choices Disney made in this seminal story were, in my opinion, grievous. They hinted at everything that was important but sanitized the movie so thoroughly that even some of the lions were bleached (joke—if you haven’t seen it, there is a pride of white lions terrorizing the typical tan-colored kitties in residence). 

    But we all know where this story ends. We’ve seen the original movie. The hate between brothers is so well established that one kills the other. (If this plot element is a spoiler, shaaaaaame on you.) What wasn’t as well established was the why. What sparked the murderous jealousy that drove Scar (apparently an epithet he earned later in life) to kill Mufasa, his brother and the King of Pride Rock? Murder feels like an extreme reaction to… well, a history we don’t know.

    And I would posit that we still don’t.

    Because Disney didn’t tell it right.

    This is not a statement of author arrogance or overzealous fan outrage. Let me explain.

    The reason getting the backstory right matters is because backstory is key to character development and motivation. If you don’t know why your character is doing something, then you don’t know your character well enough to use them in the story. Prequels are all about the justifications for what came afterward—not to make it more palatable through a wishy-washy rewriting of history, but to explain the why of how it all came to be. And we only bother with this when the source material grabs us by the soul and shakes until we demand to be told why we’re being savaged.

    In the case of TLK (oh, yeah, we’re so close, I can use abbreviations), there are characters whose motivations are clear, but the reason behind their character flaws is obscured by the limited scope of the story being told. It’s like Game of Thrones. There is lore because if we started at the beginning, we’d need two series to tell it all (hence, the prequel, House of the Dragon).

    This was Disney’s House of the Dragon moment. And I must say, they nailed it: I found it equally unimpressive.

    Here’s why. (Spoiler alert: I can’t be careful and effectively make my points, so if you don’t want to read on until you’ve seen Mufasa, please press pause now.)

    Mufasa as Outsider

    We (eventually) open on Mufasa and his parents, traveling the countryside in search of their next home. The three are alone on their journey, clearly separated from their pride for reasons that are never explained.

    When Mufasa (separated from his parents in truly traumatic Disney fashion—so they did that right) meets the cub who will quickly become his adopted brother, Taka (our one-day Scar), Taka is hailed as the prince of his pride. Meanwhile, Mufasa, now a seeming-orphan, is considered an “Outsider” and feared by the pride’s pathetic excuse for a king. The king’s mate, Eshe, vouches for the young cub, and Mufasa is “relegated” to live with the females in a power play that King Obasi thinks is necessary to maintain Taka’s primogeniture. (So, Obasi obviously has some insecurity issues.)

    This was all an interesting take on the tale. Never was Scar noted as the completely unrelated “brother from another mother.” Nor were we ever given the impression that Mufasa was not the elder brother and successor to a long line of kings in his royal family. But as these character details were relatively assumed from a history of similar storylines in the genre, I was prepared to abandon my (reasonable) preconceived notions, simply to see where they took it.

    The Would-Be Curse of Obasi

    In his years with Eshe and the lionesses, Mufasa cultivates his sixth sense, becoming the ultimate mix of masculinity and female intuition. Meanwhile, Taka, as he is groomed for the role of king, learns little more from his weaselly father than the fine art of “protecting the others while taking a nap.” Put off by his father’s laziness (not indoctrinated by it), Taka decides to find out what Mufasa is learning with the lionesses and follows him and his own mother—at a distance—when they go on a hunt.

    Eshe and Mufasa come face-to-face with a pair of bleach-blond bullies intent on obliterating any lion who is not a snow-white member of their pride. In the skirmish, Mufasa saves Eshe and accidentally kills the prince of the rival pride while Taka runs for the hills. When they return to report the incident to Obasi, Taka is shamed for his cowardice and sent away, with Mufasa as bodyguard, to start a new pride elsewhere while his family is slaughtered.

    The pride seems to do a relatively poor job of holding off the bloodthirsty Kiros and his lioness assassins. One sudden cut scene later, the murderous pride is on the pair’s tails. As the chase scene closes, Mufasa and Taka meet Sarabi and her new attendant Zazu, who have been similarly chased from their pride by Kiros and his rag-tag band of snow-colored thugs.

    Princess Sarabi

    As the pair pal around with Sarabi, Taka confides to Mufasa that he is in love with her. In true subjugate-Mufasa fashion, he does what he can to tout his royal brother, but Sarabi sees through it all and falls for Mufasa.

    Taka is, well, rather enraged by this.

    In much the same way that Taka stands in line to be king of his pride, Sarabi was princess to her own before Kiros slaughtered most of her now-far-flung ranks. While I love a good Disney Princess, Sarabi’s royal status among her own pride could destabilize the contention between the brothers instantly, if only the writers hadn’t included this canon-defying love triangle between them.

    In TLK, when Scar assumes the throne in his brother’s stead, he offers the position of Queen to Nala, and Sarabi is deposed outright. Now, might one argue that this could be an act of vindictiveness in the wake of her rejection all those years ago? I suppose. 

    But I argue: wouldn’t a murderously jealous Scar be more likely to force Sarabi to remain at his side at his coronation rather than offering the position to some other female within the pride? There were other lionesses to choose from, like Nala’s mother, Sarafina, who were more Scar’s age and whom he might have known better than Nala. 

    Realms, if we’re going to be realistic, as the pride’s King, Scar would get to court all the ladies, right? So, if Sarabi were to rebuff him again, he could simply rule without a specified mate, as he ends up doing in the original movie. (Of course, if we go there, then Simba and Nala might be half-siblings, so it’s probably best to avoid this option altogether.)

    Had the writers skipped the unlikely love-triangle option, then Sarabi’s insistence that Mufasa has what it takes to be king could inspire in Taka a deep-seated fear of losing his kingship to the brother he mistakenly believes will try to usurp him.

    This would mirror Obasi’s tenuous and fearful grasp on his own kingship—which resulted in Mufasa’s relegation to a life with the ladies and a lesson to Taka to maintain power through deception. Like his father, Taka could wallow in the bitter uncertainty of his divine right and cultivate the vengeful jealousy that warps him throughout his life. This, I think, was the kind of justification we were all expecting for Scar’s regicidal tendencies (that is, if you ignore the supposed Scar-is-just-jealous-of-Mufasa-as-the-older-brother-and-king part of the canon). Of course, Taka was put off by his father’s kingly lessons, not inculcated with them.

    Yet, Sarabi’s royal status has the potential to mitigate this formative issue altogether. Taking Kiara (Simba’s only daughter, thank you very much—I’ll get to that in a minute) as our canonical example, if the first-born child stands to inherit the royal role in her parents’ stead, then Sarabi’s claim to her throne could have elevated Mufasa to kingship over a separate group of lions. Obviously, there were many prides throughout the countryside, so both brothers could have ruled their own, perhaps even on bordering territories, and lived happily ever after.

    How did the writers not reason this out?

    The love triangle with Sarabi creates the tension that her royal blood could technically negate through this dual-king scenario, but if she hadn’t been a princess, we wouldn’t have needed the love triangle to create the rulership tension of the original movie’s storyline.

    (What’s more, Sarabi’s royal status is later ignored when Mufasa becomes king in his own right, so her previous standing among her scattered pride is essentially meaningless.)

    But, ya know. Retcon is a cool option, too.

    (Said no one.)

    Taka’s Betrayal

    Realm-bent on avenging his son’s murder, Kiros and his pride stalk Mufasa and Taka through snow-capped mountains (not that their lighter coloring ever gives them the advantage over their prey).

    Burned by Mufasa and Sarabi’s love, Taka meets with Kiros and offers up Mufasa in exchange for his own life. Bereft of his son, Kiros seems to adopt Taka outright (in his creepy and suspicious way), but the pair never bond. Nor does Kiros have much of an opportunity to teach his wicked ways to Taka, who grew up a decent lion, despite his father’s lazy and fear-riddled guidance. Other than his bitterness over Mufasa’s lousy work as his wing man, Taka’s cowardice (which we infer to stem from his father’s example, but it’s never explicitly shown) seems to be his only personality flaw. Suddenly—despite his relatively moral upbringing—he is ready to offer up his self-adopted brother to a band of murderers because Mufasa stole his crush?

    It simply doesn’t track—because they didn’t do the groundwork. Taka’s impatience with his father’s behavior induces him to seek out alternate examples of guidance, and he chooses to watch what the lionesses are teaching Mufasa instead. This is a smart cub who knows, thanks to Eshe and Mufasa, right from wrong. Therefore, his inherent cowardice isn’t enough—we need to see him indoctrinated by his father, even in a subconscious way, so that when his morals fail him, there’s a deep-seated reason for his fall from grace.

    Take young Simba, for example. Even as a cub, he knew he shouldn’t defy his father and go into the elephant graveyard. His ethics were too ingrained by his parents to think his behavior was exemplary. We needed Taka’s morals to be destabilized by his upbringing in the same, albeit opposite, way.

    The Scar

    As the group treks across the snowy mountains, Zazu creates minor avalanches to cover their tracks. So, to facilitate the betrayal, Kiros instructs Taka to use his claws to scar the exposed rockfaces along their path to lead the assassins to them.

    This is an excellent detail. It roots Scar’s future nickname not in a mere facial injury but in a deliberate act of betrayal. His own name, therefore, should, in theory, haunt him—and twist him—for the rest of his days. In this, Disney nailed it (in a good way this time), and I was thrilled by this tortured canonical addition.

    But the way Scar receives his iconic disfigurement left me comparatively cold. Regretting his decision to deliver his brother to the murderous lion pride when Kiros finally catches up to Mufasa, Taka jumps between them, and Kiros deals the blow that cuts across his eye.

    While I appreciate Taka’s act of self-sacrifice that takes a step toward his redemption, and how his own choices inevitably scar him physically, this could have gone another way to further cement his future hatred. What if Mufasa had been the one to scar his face, either accidentally, in a fashion similar to the Kiros incident, or deliberately. Realizing Taka was now against him, Mufasa could have attacked the brother threatening his life. This would give Taka a physical reminder of his brother’s supposed betrayal (either the theft of Sarabi or the throne) and would have had the added benefit of later grieving Mufasa every time he looked at the scar he cut into his own brother’s face. 

    But the other issue here is Taka doesn’t kill Kiros to cement his contrition. Instead, a boulder, dislodged during an earthquake under Pride Rock, falls into the pool of water in which Mufasa and Kiros are battling and plunges Kiros irretrievably into its depths. 

    Taka does manage to dig his claws into Mufasa’s paws (callback!—or is that call forward…?) and pull him out of the water, but because he did little to save his brother beyond taking a single blow to the face, Mufasa is relatively unimpressed with Taka’s change of heart. Frankly, I don’t blame him.

    Had Taka taken an active role in Kiros’ death, perhaps Mufasa could have forgiven his mistake (and it would have made Mufasa’s infliction of the scar even more agonizing). Instead, Taka adopts the name Scar, of his own volition, as a personal reminder of the blemish on his near-perfect record (excepting a couple cowardly choices and the whole betrayal of his brother thing) throughout the film. What’s more, Scar chooses his soubriquet at Mufasa’s disavowal of the name Taka, which he apparently would rather synonymize solely with his brother’s former moral character.

    This creates another fracture in character. Mufasa—angry as he is at the moment—welcomes his brother to stay in the pride rather than banishing him, as other suggest. Yet, he still punishes him with a new and rather plaguing moniker. While all this conveniently rubs salt in Scar’s wounds, the nickname seems to go against Mufasa’s established humility, as well. 

    And because the right-of-kings issue is not sufficiently distorting Scar’s worldview (thanks to the love triangle), all he can do is feel the sting of Mufasa’s half-slight in the wake of his renaming. Scar’s bitterness, therefore, seems to stem more from guilt than Mufasa’s mounting attempts at usurping his rule by denigrating Scar. Guilt—without that anger twisting it into something misguided—doesn’t lead as convincingly to blood-thirsty regicide… or fratricide.

    A Vote for the King

    Before this fateful renaming, the now-named “Milele” pridelands become aware that Kiros and crew are in hot pursuit. Mufasa, Sarabi, and Rafiki appeal to the other animals to help them fight the snow-skinned lions. The animals hesitate, of course, but are eventually persuaded when Mufasa acknowledges their individual gifts as species that, pooled together, could stop the singular and limited tactics of the killer predators.

    Complimentary as Mufasa is in his succinct rallying speech, I find it strange that flattery is what motivates the other animals. These creatures know of Kiros’s reputation. Some have even been chased into this territory by Kiros’s pride, which has been wreaking havoc across the land for some time. Rather than acknowledge that they need to work together to take out the dozen or so bad actors that will spread imbalance, kill heedlessly, and ruin their ecosystem, the animals still make out Kiros & Co. as the lions’ problem.

    On a side note, this is fascinating as a character-building moment for Scar. Flashing forward for a moment: remember when Scar becomes king in TLK? He allows the hyenas free rein to hunt, unchecked by the pride, and the overhunting wipes out their food source. The lands around Pride Rock are decimated by his imbalanced rulership in much the same way that Milele would be if Kiros were allowed to run roughshod over it. (And yes, I know Pride Rock is in Milele, but as we never knew the name of the lands surrounding Pride Rock until the Mufasa movie released, I’m differentiating the time periods with this distinction in names.)

    Anyway, because Taka has limited exposure to Kiros and is, therefore, not indoctrinated by him in his villainous ways, he has no ingrained pattern for his reckless behavior to subconsciously follow when he later becomes king. One might argue that his lack of exposure is precisely what allows him to repeat Kiros’s mistakes in rulership. But his own father, Obasi, pitiful as he was as a leader, upheld the balance that maintained fruitful pridelands. And Scar saw enough of Kiros’s reign of terror to know his murderous, imbalanced tendencies would lead to ruin. Yet, he falls into the same trap when he becomes king. (Of course, perhaps by then, he’s probably too twisted to predict the logical conclusion to his careless choices.)

    After Kiros is killed and his lionesses are defeated, the animals come together and essentially nominate Mufasa as king. Humble as always, he tries to deny the mantle, but everyone insists he has earned it.

    Earned it.

    Not inherited it. Not married into it. Not usurped it, even.

    Earned it.

    This, of course, helps to rub Scar all kinds of wrong ways, regardless of whether they’ve done a solid job of establishing his backstory.

    It also completely ignores any status Sarabi had among her pride, rendering her royalty completely unnecessary to the story.

    Most importantly, though, it breaks the pattern of primogeniture. Yet, Mufasa resumes that tradition with his own son years later. To bring it full circle—(of life!)—Mufasa embraces a tradition that subjugated him in his adopted family and, as part of a presumably non-royal family originally, he was never in line to experience the fruits of, as a prince would. Yet, it is suddenly the go-to method of succession for Mr. Earned It, which further bolsters the original idea that he was one of a long, inherited line of lion kings.

    That, and the speech he gives Simba, which he was told by his own father, about the kings of the past living in the stars and guiding future generations—always.

    You know. And that.

    I Can’t Not

    I’ll spare you a digression into the childish song lyrics (like a genocidal maniac telling his future victims they’re about to “go bye-bye”), less-than-catchy musical numbers, and the ridiculously campy scenes with Timon and Pumbaa that garnered only the occasional “ha.” 

    But I simply can’t ignore any discussion of the reason Rafiki is telling Kiara the story of her grandfather: because Simba is away with Nala, who is giving birth to their second child.

    Not everyone loved the sequel to TLK (although the music in that movie far outscored the music in Mufasa—a surprise, coming from the incredible Lin Manuel Miranda). But it still established more of the canon, which actually applies to Mufasa in a retroactive sense.

    As I mentioned earlier, if primogeniture in the lion community brooks no gender inequality, then the oldest born inherits the throne. This is what could have given Sarabi clout as a princess (and minimized the contention between the brothers, if not for the love triangle) and Kiara her status as Simba’s only heir.

    I’ve watched TLK II a time or twelve, and never, in its entirety, did Kiara have a sibling. I understand their desire to foster a juxtaposition to Mufasa and Taka by birthing her younger brother into the tale. It’s the Circle of Life once again—only, her warmth toward her sudden-sibling is supposed to give us hope for a better cycle this time around. Yes, yes, fine.

    But Kiara doesn’t. have. a. brother.

    She grows up and falls in love with Kovu, an outsider whom Simba banishes—clearly never having heard or learned from his father’s origin story—and never, ever are we made aware of the existence of her younger brother. 

    So, not only are we retconning canon by adding characters who don’t exist, but Simba’s actions in TLK II essentially ignore the entire history of his father’s prequel story. And if Rafiki bothered to tell Kiara the tale, he most certainly could have told Simba, if Mufasa didn’t have the chance before he died. 

    Realms, if Rafiki is clairvoyant, as they stress in Mufasa, then why couldn’t he have even nodded to the idea that Simba will make this mistake again with Kiara in the future, just to retcon a decent tie-in? I mean, if we’re gonna do it, let’s do it—right?

    Hrrrumph.

    Realm Riders Series Prequel

    I’m clearly triggered by all this not only because of my deep, boundless love for The Lion King, but also because I’m in the middle of writing a prequel novella that tells the backstory of a handful of my characters on the D’Erenellean side of the Realm Riders Series (more on that in a minute).

    But I’m also twitching and wringing my hands because these canon-battering mistakes were avoidable.

    Disney had all the bones—even winked at half of them—to create motivations in Mufasa for the characters’ behaviors in TLK, and all would have resonated with, even deepened, the connection we feel to those characters in the classic. (Even the halfway retcon of Rafiki nodding at the repeated mistake Simba will make with Kovu later would have gone a long way to clean up the mess with TLK II.)

    But they sanitized the story dramatically. Perhaps this was done to make it more digestible for kids—less traumatic, less gory, less vaguely political, less historically triggering…. I don’t know their reasons. Yet, by rewriting story elements (including adding entire characters) and ignoring the canon set in stone in ’94 and ’98, they didn’t do the characters’ backstories justice.

    And they could have. Which is what kills me.

    Prequels are popular because they’re riddled with callbacks to the source material we loved enough to want to dive into its history. But issues arise when we try to rewrite the story with our flashy new ideas of how it should have been. I get it—the temptation to improve upon your ideas is… devilishly divine. Once canon is out there, though, it must be adhered to. That’s not to say there can’t be misdirection, lies, and other supposed falsehoods peppered into the original story to add mystery and contention—as long as those things are cleared up later in the original source material. We can’t destabilize these elements after the fact, like the bizarre movies that end in the revelation that the entire tale was nothing more than a fever dream. Once we know the outcome, we must move within its strictures. No rewriting history.

    One of the greatest challenges as a series writer is maintaining plot continuity as books come out in the series. Unless you write all the books and shore them up before you publish them all, chances are good, you’re going to have to work within the strictures you created for yourself in your published material. Published = canon. Pure and simple.

    But this is honestly where I think a lot of the fun comes in. I do love a challenge.

    I was sitting with an author friend over lunch the other day, and she told me of this story she was preparing for publication. But as she got closer to the finished product, she realized there were some plot holes that needed attention to satisfy the reader’s curiosity, if nothing more. Taking her tale in its current form as canon, we worked through ways of entangling the characters and their fates to sew up the holes and weave an even tighter tale. It required no massive plot changes or added characters. 

    It’s the kind of entanglement I love to perform within the Realm Riders Series. So, I found the process invigorating.

    In the case of my prequel, I knew most of the history already because I knew my characters’ backstories. (That’s how I knew I could write the novella in the first place.) My characters have taught me a few things along the way, but I generally knew what I’m now seeing inked out before me. Because I had to—that’s my job.

    The Premise

    My yet-untitled prequel tells a pair of entwined stories:

    Sixteen years before our main storyline, we’ll see the making of the Upwoods in their current, contentious form. In the wake of the loss of his brother and mother, Beval Junior trains at Keaton to become a Realm Rider under his father, a rigid taskmaster whose teaching methods pride embarrassment over positive reinforcement. During this time, a young Ethelinda of Alston also comes to train at the drakiary, and an illicit entanglement forms between Beval Senior and the new student. Bitter from his losses and his father’s years of foul treatment, Beval Junior censures his father for the affair, which he views as a betrayal of his late family members’ memories. But King Badrick has more pressing concerns for his Head Rider than his son’s disapprobation, and Beval Senior chooses to seduce Ethelinda into making a terrible decision on his behalf….

    Eleven years earlier still, we see how the succession from King Edmundus and Queen Norma to Queen Orla and King Badrick affects the lives of both the Riders and their beasts. Queen Norma’s green, Avice, takes Princess Orla’s white, Deowynn, under her wing as they use their dragon magic to prepare for the arrival of the prophesied Heir Rider twenty-six years in the future. But everything must be in place long before the Heir is even born because, for some, time is running very, very short.

    (That’s right, folks, we’ll have chapters in the dragons’ POV in this one!)

    Perhaps obvious to those who have read the main series novels, I needed to know a lot of the plot points that take place in this prequel as a way of setting up Rhoswen’s tale. We needed a history of turmoil to presage her role in the story.

    But the history of the characters—whether comprised of years of building resentment or the bonds forged in times of crisis—informed how the characters would react to the situation unfolding before them in the main storyline.

    Why does Beval Junior despise his father?

    How could Beval Senior be so callous toward his one remaining family member?

    What really happened between Ethelinda and Beval Senior during her days at Keaton?

    How do the dragons handle their clairvoyance, and how does that knowledge affect their relationships with their Riders, especially when it comes to the use of their magic?

    (I explore all of this in the prequel.)

    Knowledge of backstory is what makes characters believable because their history motivates and defines them. It’s how you know, as an author and a reader, whether what the characters are doing rings true to their personality. It’s how the characters make authentic choices that further the plot. It’s how you know, as an author, if you did it right.

    Wait, did I already explain that at the start? Hm. I guess I’ve come full circle… (of life!).

    -HA

    Have you seen this kind of thing in other works? You can vent here; it’s a safe space. Plus, it might give examples that help your fellow authors!

    Web Analytics
  • Marketing - Publishing

    There Be Pirates (and NOT the Fun Kind…)

    Why are the books gone...?

    The last thing you want to think about when you’re creating your next masterpiece is how someone else will try to rip it off. Yet, once that work is ready to be shared with the masses, you might consider some preventative measures to protect your art. (Naturally, there are still no guarantees.)

    I’ve mentioned the Kindlepreneur team in my blogs in the past, usually in tandem with the KDP Rocket program (which I highly recommend, and I’m not paid to say that). I’m a strong supporter of their brand and their exhaustive efforts to support and safeguard the writer community. Their newer product, Writer Watch (formerly Readerscout at the time of this original post), is no exception. This free tracker keeps an eye on Amazon and alerts you to any changes in pricing or product rating.

    Why is this more than just a method to mainline the odd ego boost whenever someone leaves a review? Because there are proverbial “bad actors” out there ready to hijack your listing and steal your profits. In the author world, these pirates create inferior copies of your published works, resell them as genuine copies connected to your listing, and shark your royalties. If left unchecked, readers receiving low-quality items may begin leaving dissatisfied reviews, tanking your ratings in addition to your profit margin.

    It’s happened to authors.

    I feared it happened to me.

    WHAT TIPPED ME OFF

    I’m always on high alert when the Writer Watch icon glows red in my browser extension tray. Usually, it’s some benevolent reader taking time to leave a review, and I’m always excited for the feedback.

    This time, though, my heart sank when I clicked on the notification bell. A price change alert on An Heir of Realms.

    I wasn’t running any promotions.

    At first blush, the price appeared to be the same, and I had no idea what had triggered the alert. But closer inspection yielded my answer: a third-party seller was offering a copy of my book at my list price. According to the red-lettered inventory notice, she only had one copy.

    One copy was heartening… if accurate. I scoured the seller’s shop page. She had all kinds of second-hand books and movies for sale, most in various conditions of use. But she had listed her copy of Heir as new.

    Not “Like New.” “New.”

    “New?” I asked aloud, as my fiancé, James, peered over my shoulder at the computer screen, eyes squinting. “As in, she bought it but didn’t read it? Never even cracked a page and is now reselling it?” (This was not a question of ego; it was a question of listing accuracy. How new was “New?” Pirated, inferior copy new?)

    I looked up the seller’s details. She was local. Had she picked up a copy at one of my shows? If so, it would almost certainly be signed, as most people ask for a signature when they buy from me in person. Signed isn’t “new.”

    Most articles about Amazon hijackings warn not to “engage with the seller in any way.”

    I promptly broke Rule #1.

    Using my personal (rather than my authorial) account, I contacted the seller.

    I’m looking for a signed copy. Do you have one?

    Her reply came with shocking speed.

    No, sorry, I don’t.

    Again, if true, this almost certainly meant she had come by her copy via my Amazon listing.

    I’m a fledgling author. As a relative unknown, someone would have to know about my book (or see an Amazon ad) to buy it. If the seller were to be believed, she ordered the book, never touched it, and then resold it, unread. “New.”

    Oh, but why? my ego whispered.

    Not the point, I whispered back, shushing it heartily.

    IN CASE OF PIRACY, SEND OUT A NEWSLETTER

    The second-hand seller’s motivation for listing at my price was less than obvious. Fearing the birth of a scam, I kept an eye on the listing for a few days. The quantity remained at one, and the price continued to match mine. I eventually wrote off the listing as a legitimate third-party resale.

    Until Writer Watch burned red again.

    Another price change.

    “No, no, no, no, nooooo,” I moaned as I inspected my listing. The price was lower than I’d set it and lacked any promotional indicators. Usually, during a sale, the original list price will be struck through in favor of the crowing sale price.

    My price, struck through or otherwise, featured nowhere.

    Not to mention, the third-party seller was undercutting this reduced price by pennies.

    Rambling about some grand conspiracy in which the reseller lulled me into a false sense of security while the scammer stole my listing, I consulted Writer Watch’s how-to article about next steps. To my surprise, it was less than Kindlepreneur’s usual brand of thorough. I clicked their link to the Amazon KDP contact page for reporting fraud and was met with two choices under the “Content and rights notifications” section.

    Amazon contact screenshot

    Uncertain which to select, I clicked on the first, “Notification about rights review or content guidelines.” What populated looked like little more than a FAQ page.

    Amazon content and rights review screenshot

    I backed out and surveyed the second option. My book is copyrighted, so I figured it made sense to “Report copyright infringement.”

    Faced with another seeming FAQ, I scrolled down and found a button to “Start a report.” After submitting my concern, I received a startlingly quick reply.

    Screenshot of an email from KDP, telling me I've reached the wrong department

    As I had reached their page through the KDP contact page, this reply was befuddling. I explained my process and confusion in my response with a plea for better instructions for how to properly proceed. Suffice to say, they reiterated their assertion that I needed to contact KDP directly for assistance.

    Despondent and rather panicky, I returned to door #1 on the KDP contact page: “Notification about rights review or content guidelines.”

    It turns out, when you hit the “Contact us” button at the bottom of that FAQ, a form opens below it, asking for the same information I had filed in my first “misdirected” report. 

    Amazon content or rights review screenshot with pop-up form

    I retyped my inquiry, submitted it, and collapsed in an anxious fit at the prospect of another circular request.

    KDP is realm-near impossible to contact nowadays, and the idea that Amazon’s site was directing inquiries to the wrong department—especially when there was seemingly no way to report it—was horrifying. As far as I was concerned, an octopus-faced Davy Jones was pumping out eight cockamamie copies of Heir at a time and “shipping” them all over the East Indies… or wherever. (You have the Pirates of the Caribbean theme song in your head now, right? Ditto.)

    The response came quickly again, realms bless them. But this time with better results.

    Screenshot of email from KDP saying my book is on sale

    That’s right: Amazon had chosen Heir for a price promotion, which, upon further correspondence, I learned they had no obligation to inform me of. I wasn’t being hijacked. Amazon was promoting my book to try to boost my sales at no cost to me.

    Exhausted as I was from the emotional rollercoaster, I was thrilled and honored to have been selected for the promotion. I switched mental gears at a speed that threatened to strip them and put together a newsletter. I had to inform my Readers, Riders, and Exchangers of the discount!

    But it wasn’t just one discount. Writer Watch glowed red again and again over the next 18 hours as Amazon put Heir through a tiered sale: 3% off… 6% off… 8% off. I couldn’t believe it! A small fish singled out by Amazon for a tiered promotion? Perhaps the tiering is standard operating procedure, but Heir’s selection was delightfully shocking. Of course, with the delay on the KDP dashboard, I would have no idea whether anyone took advantage of this sudden sale until after its conclusion.

    But the real question was whether readers would buy from me or from the third-party seller. I monitored the listing, my eyes flitting repeatedly to the reseller’s single-book offer. As Amazon dropped the price, so did she, undercutting me by a quarter or two. 

    Who would make the sale?

    I’LL GIVE YOU TWO GUESSES

    She did. But maybe not the way you think.

    One of the things the hijacking articles tell you is if you strongly suspect foul play, buy a copy of the possibly pirated material to check its quality.

    So, when the listing got to 8%, we guessed it had reached the steepest discount planned. The reseller’s copy was at its lowest price, too, and likely to net her only a few cents from what she’d probably picked it up for.

    My fiancé pounced. “We have to know if it’s a legitimate copy,” James said, adding it to his cart and submitting the order.

    It took a few minutes, but once it registered as “sold,” her listing eventually disappeared. This was a good sign—but only if the listing didn’t reappear in the future.

    Two days later, the listing was still gone, and the book arrived.

    WELL?!

    It probably should have been marked “Like New.” It boasted a price sticker over the printed barcode on the back cover and the remnants of some other sticker on the spine. This book had changed hands a few times and clearly made its way into at least one physical shop for resale. I’ve only placed my books with a single local shop that doesn’t (as far as I know) re-barcode, so I don’t know where it ended up or how it got there. A worn corner or two and the pristine spine told me it had probably never been read. 

    I cracked it open and checked for a signature—I hadn’t signed it, so it almost certainly hadn’t come from a show. That meant it came from that local shop or Amazon.

    I flipped to the back. It was printed in December of 2022—four months after the novel’s release. It was from one of the earliest runs!

    Again, I was stymied. Someone purchased a copy of my book shortly after its release, seemingly didn’t read it, passed it on to a shop for resale, and sold it to someone who also didn’t read it and put it back up on Amazon.

    Then it came back to me.

    I stared at the thing, awed by what little I could extrapolate of its grand journey. I was sad that it went unread because that’s what books are made for (and, in my personifying mind, long for), but I was so wowed by the extent of its travel that its homed sister copies hadn’t experienced. The sensation was immense. My book went out into the world, moved around in it in the most mysterious ways, and came home. It was like the bookstore version of Milo and Otis or Homeward Bound or Toy Story—but with something I created.

    We’re keeping the book.

    WHATCHA GONNA DO?

    KDP recently announced a plan to verify author accounts with government-issued IDs. Account owners unable or unwilling to prove their identity when queried will have their accounts closed—hopefully preventing those with ill intentions from pirating others’ works. While the program is in its infancy and will be rolled out over time, theoretically targeting more suspicious accounts first, it holds promise for the increased protection of legitimate authors. 

    It’s heartening to see this initiative, but in the end, pirates will be a concern as long as people try to game the system. While I copyrighted book one to help protect my work from these kinds of scams, doing so provides a legally defendable line of ownership rather than some kind of impenetrable barrier from being ripped off. It’s been a couple years since I last researched trademarks and other creator protections, but that’s next on my list. When I know more, so will you.

    Thankfully, there are indie heroes out there, working for the betterment of the tribe. If you’re an author or aspire to be one, here’s that link to Kindlepreneur’s Readerscout  (now Writer Watch) again. My sincerest thanks to them for helping out their fellow creatives; it means so, so much.

    Remember: when one of us is pirated, we all suffer. Please avoid the emotional gymnastics for your own sake. Protect yourself and your work as best you can. 

    -H.A.

    Do you have any recommendations on protecting your work? Please, share for the good of the collective! 

    Web Analytics
  • Marketing

    Why You Shouldn’t Read My Books

    They're not for everyone.

    For some time now, I’ve been following Derek Doepker, an author and marketing guru, who recently recommended a concept called Anti-Marketing. I’ve seen this before, but I’ve never taken the time to apply it to my own brand. What enticed me to give it a try was Derek’s insistence that it is much more fun than the typical pleading or problem-solving self-promotion that most of us stoop to, to try to sell a product. 

    I’ve engaged in my share of standard marketing ploys, and the force is draining out of me. (Sick to death of it, I am.) So, it’s time to try something new, if for no other reason than to preserve my sanity.

    Anti-Marketing is just how it sounds: you reverse-engineer the finer selling points of your product to explain to people why they should stay away from it, while touting it at the same time. If your response to this is, “Huh?” then take a look below. I think the concept will become quite evident in its practice. 

    Of course, this model leads down a path of utter silliness, and as I cannot resist a good giggle, I had to try it myself. So, I’ve embarked on a daily(ish) Anti-Marketing campaign on my FacebookTwitter, and Instagram accounts. For those of you who don’t “social,” here is a list of what has featured so far. Check back regularly throughout the next month (and change) to see other reasons why you should NOT read An Heir of Realms.

    (And maybe, just maybe, I’ll use this tactic on Amazon Ads, too. What have I got to lose?)

    Reasons NOT TO READ Heather Ashle’s An Heir of Realms:

    #99: World-building and the mere prospect of jumping from world to world gives you motion sickness.

    #216: You occasionally fall asleep while reading in bed and hit yourself in the face with your book (cuz this baby’s 1.5lbs).

    #8: You only read non-fiction because your life is perfect, and you don’t need a fantastical escape.

    #63: Short, easy-to-devour chapters sound like the easy way out.

    #127: You refuse to read printed books because of your paralyzing fear of paper cuts.

    #54: You only read books written in present tense.

    #12: You prefer stories with weak, underdeveloped characters that can barely drive themselves to work, let alone drive an entire story.

    #341: You fear this series will use up all the space on your e-reader. (This one may be legit.)

    #75: You only read one-offs because a series takes too long.

    #49: Empowered female characters trying to save multiple worlds from annihilation sounds like a real snooze fest.

    #82: Allowing others to discover that you read books would hurt your image.

    #31: You prefer to read books with only one-star ratings, you rebel.

    #198: Portal travel between realms is a little too much like time travel, and you’re not into that.

    #79: The idea of reading about characters’ struggle with life-or-death circumstances sends you into a panic attack.

    #258: You have sworn off the holding of anything heavy enough to give you a hand cramp.

    #24: You prefer books without dialogue.

    #300: Dragons are just “overgrown, winged lizards,” rather than magnificent creatures that call to your soul in the night and guide your dreams through star-streaked, galactic skies. Or whatever. 

    #105: Puzzles, secrets, misinformation, and the intrigue that stems from them makes you sleepy.

    #87: You live exclusively in a dark cave and have no source of light to read by.

    #6: The act of reading—feeling the weight of a book in your hands, smelling its paper, flipping its pages, poring over the words hidden between its beautiful covers—makes you gag.

    #147: You prefer simple plotlines that are not deeply interwoven and intriguing.

    #202: You already have an excellent flyswatter and don’t need a substantial 1.5lb alternative.

    #77: Invented words—you know, like, “supercalifragilisticexpialidocious”—make you want to bludgeon fantasy novels with a dictionary.

    #239: You’ve never wanted to become a dragon rider.

    #37: You don’t like fantasy novels that also tie into your own present-day world.

    #60: You read the last chapter of the book first.

    #148: You only read books in formats other than 6”x9” paperbacks.

    #19: Reading “luscious language [that] flows off the page and brings the characters to life” feels too real to you. (Thank you, Amazon Customer!)

    #81: You only read steamy romance novels.

    #135: You broke both wrists in a recent skiing accident, and you do not own a book weight.

    #96: The only dragon you believe in is Tad Cooper. (#galavant)

    #284: You prefer excessively descriptive language that beats you over the head with an image rather than letting your imagination do a little creative work.

    #42: You’re unclear on the difference between dragons and dinosaurs, and you’re unwilling to learn.

    #117: You prefer to read a series out of order. (Hahahahahaaaaaaaa, good luck.)

    #58: You don’t read books with dragons on their covers.

    Line 6a. Reasons NOT TO read Heather Ashle’s An Heir of Realms. You need a couple days to do your taxes before you embark on a great and much-needed escape. Add book to line 7, TBR. #anheirofrealms #realmridersseries #realmriders

    #156: Your teetering bookshelf can only hold one more short, lightweight book, o it may collapse.

    #270: You only read books that rigidly adhere to their intended genre and don’t have, say, a few elements of science fiction mixed in with their fantasy.

    #67: You feel censored in real life and subsequently prefer books with lots of profanity.

    #302: You can only read books with fluffy, perfect characters with no motivation, misguided or otherwise.

    #15: You don’t need to read books anymore—you’ve gotten through the dictionary, and it has all of them in it.

    #36: You only read completed series so you know what you’re getting yourself into.

    #1: You’re afraid if you connect with the multifaceted characters in this immersive story, you’ll want to read the next one. And *gasp* maybe the one after that.

    -HA

    What do you think? If you saw an Anti-Marketing ad on Amazon, would you be more or less drawn to its product? Please let me know…!

    Web Analytics
  • Book Launch - Marketing - Pre-Publication - Publishing

    The Book Launch Experience (a.k.a. My Second White Hair)

    (I've found more since.)

    I grew my second white hair (that I know of) in the run-up to launch day for the first book in the Realm Riders Series. By the time it was of length to notice, it stuck straight out from my head, in the unruly way that coarse hair does, to glow in the light of a restroom sconce while at a dinner with two other couples. Naturally. And while the first one had come around my 30th birthday (an unexpected gift that I promptly plucked), I left this one, like a badge of honor, allowing it to fall out on its own, with countless others, sometime around launch.

    Now, this graying and hair loss was by no means a result of the actual launch day. The day my book officially dropped was perhaps one of the headiest of my 35 years. The outpouring of love and support caught me genuinely off-guard—not because I think the people in my life are anything shy of wonderful, generous human beings, but because I simply didn’t expect such an astonishing deluge to be directed at little ol’ me. I must say, I was quite indescribably awed and humbled. (And thank you again—you know who you are.)

    No, I attribute the white hair to the learning curve that immediately preceded launch day. And unless you texted me in those days prior, you probably don’t know how much trouble I experienced. Despite my publishing adviser’s herculean efforts to help me prepare, there are some things you must simply stumble over yourself. Still, my hope here is that I can further mitigate some of those tripping hazards for anyone planning a launch (or simply enlighten anyone with interest).

    And so, I pick up from my last blog, the Book Launch and Marketing Checklist. It has some great planning tips that I amassed from various sources (and my own trial and error), and I add to the list of how-tos (and how-not-tos) here to better prepare for next time.

    First, the Recap

    I chose to publish independently for several reasons: better royalties, more creative freedom, and complete control over this and any resulting projects. You’ve heard or read me describe myself before: I’m a Virgo and a control-freak. And this was my 10-year-old baby. No way in any realm was I going to hand it over to someone else to rear.

    I published directly through Amazon and Barnes & Noble. I had hoped to go wide by adding D2D Print to my repertoire, but they, like every other wholesaler I’ve researched, are an all-or-nothing platform, and I couldn’t have avoided duplicate listings with Amazon and B&N if I’d published with them, as well. I had no interest in violating the platform rules of the “big two” and risk all listings of my book being taken down. So, I decided to sell additional copies through my website instead, using a PayPal widget. (I’m not endorsing PayPal per se, but they have been easy to work with so far, and I have heard many vendors at art fairs say they’re moving away from Square, mostly for customer service-related reasons. So, something to consider if you’re shopping for such a service yourself.) I may not have the reach through my site that I’d get with a wholesaler, but for the launch, when I needed my Amazon stats to drive up the visibility of my book, it worked out just fine.

    Except when it didn’t.

    Categorically Realmed

    If you’re not aware of how Amazon—or Kindle Direct Publishing (KDP)—works when it comes to book stats, your education must start there, for it informs some of my thought processes. Perhaps you’ll remember my mention of keywords and categories in the pre-pub checklist. Keywords are search terms that direct buyers to your books, and categories are like the shelves of a bookstore or library—they provide a sort of shorthand for the book’s more specific genre characteristics. But that’s not all they do.

    Categories also figure into how a book ranks (in sales), compared to other books in the same category. And there’s a program out there by Dave Chesson called Publisher Rocket (which I don’t get paid to endorse but highly recommend all the same) that helps authors find categories in which to position their books. And I say “position” because it’s all a numbers game. Publisher Rocket gives authors an idea of how many books must be sold to reach the top 10 bestseller rank and the number 1 bestseller rank at Amazon. This means, if you can sell enough books in a single day in a listed category, your title will feature among the top 10 bestselling books in that category. And you want this because the chances of a potential buyer scrolling below the top 10 decreases exponentially with each roll of the mouse wheel or swipe of the thumb. Plus, you get that “bestseller” sticker over the image of your cover—and realm knows, you want that.

    But there’s a process to all this. When a book is published through KDP, the author must assign two primary categories to start. These are rather less specific than those one might research with Publisher Rocket, and the broadness of these first two only widens the competitive pool. So, before you publish, you can spend some time researching the categories you want your book to feature in—preferably with as low a sales number as you can find to get you in that number-one spot. And this must be done for every version of the book you release—eBook, paperback, hardcover, and audiobook—because the stats and categories are different for each. (Not to mention, they’re different in each country, too.)

    I’d researched my keywords and categories so far in advance that they required updating right before launch. It wasn’t much extra work, and I do recommend doing the bulk of your research and selection in advance so that you need only double-check your choices at the last minute to see if anything needs altering. When I originally performed my research, my #1 bestseller rank number for single-day sales for the paperback was 14. When I was finally ready to publish, it had jumped to 22.

    I knew the limits of my reach. I’d been advertising for a while, but it was my generous family-and-friend base that was going to buy the first copies (I was not making assumptions here—they all told me so). So, I knew day one of the launch—August 16—was going to be the most important.

    And to readily facilitate sales, I had to have accurate links for my newsletter, ads, the Buy Now page of my website, and my social media accounts, or I wouldn’t be able to direct people to the places the book was available.

    So, with these two thoughts in mind, I decided to launch in advance of August 16. I attempted to publish my book to Amazon and B&N on the 13th so I could get my buying links and categories updated in advance. After Amazon processes a category request (which lately has been within 24 hours), it can take up to 72 hours for them to display, and I wanted to make sure I had the time for them to hit before the majority of my book sales might take place.

    Of course, what I didn’t realize is that it can take up to 72 hours for Amazon to approve and release the book after you hit “publish.”

    The—thankfully mere—24 hours it took Amazon to release both versions of my book were admittedly somewhat tense. The 13thwas a Saturday, and I had a long list of post-launch tasks planned that I could only tackle once the book was out (i.e. – setting up my Author Central and Goodreads pages, establishing affiliate accounts (I used Amazon Associates to start), updating my purchase links, etc.). Instead, I went to an art fair.

    After the book dropped on the 14th, I requested the update to my categories, and within 24 hours, I received confirmation from an Amazon representative that they had been added. Of course, they wouldn’t be visible for up to 72 hours, so I had no choice but to believe the representative who told me that it had been done.

    It hadn’t.

    My book is technically young-adult fantasy because it’s clean but its characters face adult situations that may be better understood at (a conservative?) 14 and up. I mention this because when I could finally verify that my categories had been added correctly (and check to see if I’d gotten my bestseller sticker), I discovered that only a small fraction of my categories had been added, none of which included that magically low 22 category. Let’s summarize this way: I didn’t get my sticker.

    It turns out, if your book is in the YA category, you must select at least one “juvenile” category among those two broad categories that you input at the time of publication. Of course, no one told me that when they said they’d added the categories, and I sadly never saw that disclaimer among the pages of category information in the KDP FAQ. Not until I inquired about why some categories were missing did an Amazon representative give me an education. I swapped out a juvenile equivalent of a primary category, resubmitted my request, and proceeded to have random, wrong categories added to my books over and over again, request after request. And although I followed their procedure for requesting updates to the letter, it has been a nightmare of endless ineptitude. As of today, when I post this, they’re finally up to date. Launch was over three weeks ago.

    Thankfully, I had no idea this was even an issue until after the launch frenzy had died down, but in the end, it didn’t really matter anyway. Sales are only counted when the book is shipped, which means regardless of when the purchase is submitted, sales stats are at the mercy of how quickly and uniformly Amazon fulfills the orders.

    To add to the inconclusive fun, I believe the number that counts toward the bestseller rank is the number of discrete orders, which is almost impossible to discern from the KDP dashboard because it only counts units sold. Therefore, it fails to distinguish multi-copy orders from single-copy orders, essentially rendering the bestseller sticker application nothing more predictable than a complete surprise for a small-time seller like me.

    But for once, my ignorance benefitted me. I am grateful to have spent launch day basking in the love and support of my family and friends—with only a modicum of anxiety over the Barnes & Noble $#!%-show splashed in for good measure.

    B&N: Better Late than Never

    Barnes & Noble doesn’t make it easy. The process of creating the book isn’t terribly different from Amazon, and having done Amazon first, I had a pretty good idea of what to expect from other platforms. Still, B&N has a few idiosyncrasies that I didn’t face with Amazon.

    Because of the bestseller game I was playing at Amazon, I decided against doing a pre-order with them. The theory here is based on your number of preexisting followers. Those that pre-order will have their books shipped to them by or on the day of release. Those that order on the day of launch will receive them a few days later. So, if you have a small number of potential buyers, and some pre-order while others buy on or after launch, their shipping times will be more varied. And since sales are predicated on shipment, the subsequent dilution of “sales” (read: shipments) in a single day would decrease your potential to snag that bestseller sticker.

    Since I had none of those concerns at B&N, I registered for presale with a release date of August 16 when I set up the book. Their system seems to force you to register for presale if you wish to set a future release date (rather than the day you’re setting up the book). But it allows you to release the book for presale at any point before that set release date. When I decided to release early (rather than releasing into presale mode), I was forced to take the book off presale to move up the release date. Registering for presale was not the mistake. Taking it off presale to release early was.

    B&N’s processing times are outrageous. Their customer support response time has consistently exceeded a week from submission, and their book approval for release took even longer. Had I left the realmed thing on presale and simply pre-released it on the 13th (which I had accidentally done once before but was struggling to do again when I wanted to), it might have released itself on the 16th, but it’s hard to know for sure. Instead, it sat in pending mode for over a week while B&N approved it. And when they finally published it, they failed to notify me. One day, I simply found its status had transitioned from “pending” to “published.”

    At least I could finally update the purchase link on my website.

    Because I wanted most of my sales to funnel through Amazon anyway, I wasn’t too broken up about B&N’s lag on the day of launch. I had worked hard to stack the categorical deck in my favor at Amazon, and the single lane of buying traffic had the potential to increase my chances at getting that bestseller sticker, right?

    Or not.

    But That’s Not All!

    These were not the only punctures in my launch parachute. On August 14, I ordered a bunch of author copies from Amazon to fulfill direct sales from my website and gift a few copies to family and libraries. (If you order copies from Amazon before you release, you can only order proofs, which come with a not-for-sale watermark on them. In other words, you can’t order saleable copies from Amazon prior to release. B&N had no watermark, so their proofs could technically be saleable if you put no stock in the idea that they could one day be valuable….)

    Author copies don’t contribute to the sales rank, but they are priced at wholesale rates, which is nice. Due to the paper shortage (Did you know there was one? Go talk to your local print shop; they’ll tell you all about it.), my author copies weren’t scheduled to arrive until the end of August. So, while my readers could order their copies through Amazon Prime and receive them in two days, I had multiple direct sales pending through my website on August 16 and no books to send to my customers. I, too, resorted to ordering full-priced copies to fulfill the orders and have since heard lead times on author copies are approaching one month. Thankfully, my—now second—set of books finally showed up on August 31st, as promised.

    Due to a mix of complications, like the late breakup with my wholesaler and some cover art issues resulting from non-standardized templates across multiple platforms, my printed advertising materials were still in the works and unavailable for pickup until the day of launch. Any plans I’d had to get printed ads out in advance entirely evaporated. I consoled myself with the idea that I couldn’t make sales if the books weren’t out, and if prospective buyers misplaced the postcard or bookmark prior to launch, they couldn’t be depended upon to buy a copy. Still, despite my efforts to begin that process months in advance of launch, it, too, became another last-minute task.

    I also had the hairbrained idea that I wanted to commission the E-Stamp from my book as an actual, working stamp that I could use during book signings. As I had orders for signed copies through my website, I really needed to have had that brainstorm a few days earlier than I did! Thankfully, the StampedWithLoveXOXO shop I used on Etsy moved extraordinarily fast, and I got the books out to my customers with only relatively short delay. (Those are the sweetest people on Etsy, by the way—I’m convinced of it.)

    I wasn’t entirely prepared when it came to packaging either, though. I not only needed to generate a packing slip and tracking spreadsheet and learn the postage ad-on for PayPal, but I also had to devise a protective (and stylish—come on) way of shipping the books to prevent damage. (If only Amazon had taken such care!) B&N had sent me an author proof in a cardboard mailer (as is their way—and they deserve credit for it), and I was able to use it as a sort of template for securely wrapping my books. But the plague of last-minute inspiration sparked all kinds of fun ideas about the stylish part of that packaging, and I was ill-prepared to implement them all. What resulted was lovely, indeed, but it could have been even better. It’s not a total loss: I’ll be ready for book two.

    I’ll Get It Next Time

    In the two weeks prior to the formal release, I was almost sitting on my hands. Sure, I was working with my printer, updating categories, tweaking my website, buying and assigning ISBNs, ironing things out with my wholesaler (or not), updating my LLC logo to get a bug on my back cover (rather than the spine), prewriting newsletters, setting up the store on my website and configuring PayPal, taking classes on Amazon Ads, connecting with my Launch Teams, generating book images for social media ads I was posting, and my crisscrossed to-do list doesn’t even chronicle what else I did on the fly.

    But my books—remember those?—were just sitting in their platforms, waiting for me to push the “publish” button. And I wish I had.

    The decision to buy ISBNs and publish under my LLC admittedly slowed some things down, and that’s entirely on me. And the print materials will be extraordinarily similar for book two, which will save a lot of time (and design cost). But those hitches won’t hinder book two’s launch because they’re already decided. So, when I do this next time, my timeline is going to look considerably different.

    My “secret” launch, as Dave Chesson calls it, is going to, at minimum, triple from his recommended length (and I’m sure it’s sacrilege to share such trade secrets, but I’m more inclined to help my indie author friends than worry about that realmed Amazon bestseller sticker).

    I will also order author copies the moment the book “secretly” releases. This may not get them to me in time to fulfill website orders, and I may very well have to order additional Prime copies again anyway, but at least I can try. I may also be able to get libraries advance copies, as they must be vetted (which can often take a month or so) before being shelved.

    And for my loyal ARC readers who refuse to post until their purchases have been verified (bless them), they’ll be given the opportunity to purchase copies and post reviews ahead of release.

    If I don’t go wide (a.k.a – use my wholesaler instead of publishing directly with specific platforms), I will figure out how to prerelease with B&N properly and do so at least two weeks before the launch day.

    And if I do decide to go wide… well… I’ll post an update about my third gray hair after book two’s launch.

    -HA

    Do you have any tips of the indie publishing trade? Please share here, and help your fellow authors avoid the pitfalls that you may have experienced. It’s only neighborly.

    Web Analytics
  • Book Launch - Marketing - Pre-Publication - Publishing

    Brace Yourself: Book Launch and Marketing Checklist

    This is what indie publishing occasionally looks like...

    You’ve already read my blog on beta readers (or if you haven’t, why not?), so you have an idea of some of the less-publicized steps in the hyper-romanticized world of writing a book. But for independent authors (at least those who overlap with grasping perfectionists), the space between writing and publishing is akin to purgatory. From navigating the ins and outs of formatting idiosyncrasies to the creation and execution of your publication marketing plan, finding time to work on the sequel becomes rather tricky.

    In part, this is because many of the elements that require attention take time to complete, and you’ll do a lot of waiting around if you don’t tend to a few of them simultaneously. And you don’t want to realize you misjudged how long a process might take and find yourself scrambling at the last minute, unable to achieve those missing steps before the drop date. 

    For those of you who plan to embark on your first publication or those who periodically checked in to verify that I hadn’t wasted away under my laptop, I hope that this pseudo to-do list helps you understand some of the many things that require consideration in the run-up to publication… and why I got so quiet in the first quarter of the year.

    FORMATTING AND PUBLISHING PLATFORMS

    Step one: write the book. Turns out, this is the easy part.

    But don’t be like me and forget to write any key sections of your front and back matter. This could include acknowledgments, dedications, an about-the-author blurb, an author’s note, table of contents, and whatever else your book may need. (Realm forbid you had hoped to receive a forward or afterward from someone and forgot to chase them down—or even ask them—for it.) Once everything is truly, truly written and edited (you hired an editor, right?), you’ll need to format your manuscript for publication.

    This means you’ll need to determine in which formats you want to publish:

    • eBook
    • Paperback
    • Hardcover
    • Audiobook (and remember, this one has costs associated with it from talent to production and realm knows what else—this is still on my eventual horizon; I’ll update you when I know more)

    If you’re printing a physical copy, you’ll need to select your trim size (dimensions of the book), which will determine how you format it. The process is rather detailed but not super challenging, other than the occasional “oopsie.” It is also something you can hire out if you’re not comfortable with document manipulation. If you do it yourself, save new versions. Regularly. I mean, a lot. Just to be sure you can revert to an old version if needed.

    Knowing your formats might help you decide whether you wish to publish through a single publishing platform or “go wide,” as it’s known in the industry, which means distributing your book through multiple platforms. There are tons of options out there, but here are a few biggies I researched:

    • Amazon
    • Barnes & Noble
    • D2D Print*
    • Ingram Spark

    Unfortunately, wholesalers like Ingram Spark and D2D Print (who uses Ingram Spark as their distributor) currently prohibit authors from opting out of distribution through specific retailers on their list. This means going through them would prevent you from releasing directly with individual retailers like Amazon and B&N because it would create duplicate listings and could cause the de-listing of your book entirely. The issue: deselecting certain retailers would allow indie author to list with sites that pay out higher royalties for publishing directly through them. On the other hand, deselecting large avenues like Amazon and B&N could decrease the wholesaler’s reach and profit, which probably begets the prohibition. You see the conundrum. So, you can go wide and take the hit in royalties, or to get around this, you might consider selling directly from your book or author website (which I’ll detail a bit more below).

    (*But if I may gush momentarily about D2D Print’s incredible customer service…! If I eventually go wide with a wholesaler, they’re my likeliest choice.)

    A couple other considerations may affect which publishing platform(s) you use: whether to buy ISBNs (which I debate in my recently updated blog on ISBNs) and whether to file for copyright (and remember: it takes 1-3 months minimum to process, plus fees). Just don’t waste money on barcodes. Google a free barcode generator to use with your ISBNs if you need one—or use Dave at Kindlepreneur’s generator.)

    But these make up only the tip of the nitty-gritty iceberg. 

    KEYWORDS AND CATEGORIES

    If you’re self-publishing at Amazon, there are plenty of resources out there to help you figure out the process. This is where Dave Chesson’s Publisher Rocket program comes in handy (and, again, I make no money in saying so—I paid for the program out of pocket, too). Dave is an exceptional resource that you should tap as soon as you decide to publish your work. (Self Publishing with Dale is another great resource in the self-publishing biz, and I don’t get paid to say that either.) Dave also has a course on keywords and categories, which he’d bundled in with Publisher Rocket at the time I purchased it. Best thing I could have done. There are frequent sales on the software, so sign up for his awesome newsletters and seize your moment wisely.

    • 7 Keywords – You’ll input these when you upload your manuscript, so you’ll need to research them in advance. Expect to burn a couple afternoons on this… at least.
    • 10 Categories – You’ll sort these out and contact Amazon about associating them with your book on the day of launch. But to start, you’ll choose two of the broader categories at the time of manuscript upload. And you can assign different categories for different global regions, too, so there goes yet another afternoon or two if you care to bother.

    The eye-opening part about this (because this facet of B&N seems to go relatively undiscussed compared to Amazon) is that Barnes & Noble will ask for the same information. So, once you’ve done the work on Amazon, if you’re publishing directly with B&N, too, you can replicate all the work you did. I have no idea whether there is a system for keywords and categories at B&N that is less widely publicized, but if you did it one place, my hope is that copying will suffice.

    Note: Publishing directly with B&N, rather than letting a wholesaler provide them copies, increases your royalties but may hinder your ability to go wide for the reasons outlined in the wholesaler discussion above. B&N also requires a different cover size from Amazon for the wrap-around art, and it’s a huge inconvenience to ask your artist to make two versions, but you’ll thank your artist later when the royalties are (in some cases) double what they would have been from a wholesaler.

    UPLOADING YOUR FORMATTED MANUSCRIPT

    Try to decide whether you’re using free ISBNs or purchased ones before you begin, to avoid having to start again from scratch if you change your mind. Amazon will let you switch between the two in perpetuity until you hit publish, but B&N and other wholesalers who issue free ones likely don’t.

    If you’re printing a physical copy, like a paperback or hardcover, you’ll set that up first (before the eBook).

    1. Upload the “interior” – this is the formatted manuscript (with embedded fonts in a .pdf file) Note: Arial won’t embed, so consider using Calibri for all sans serif font applications (like headers).
    2. Upload the cover art
    3. Check for issues on the previewer
    4. Make changes if necessary and repeat until it’s right
    5. Don’t hit publish

    Begin your eBook instead.

    1. Upload the “interior” – this is the formatted manuscript (with embedded fonts in a .docx file) Note: Arial won’t embed, so consider using Calibri for all sans serif font applications (like headers).
    2. Upload the cover art
    3. Check for issues on the previewer. On Amazon, the eBook previewer also spellchecks for you. This handy tool may catch something that could have been missed by the editor or altered accidentally during formatting. If you find typos, now is the moment to reopen your final print-book interior file, find and fix them for both formats, and re-upload both interiors.
    4. Make changes if necessary and repeat until it’s right.
    5. Don’t hit publish.
    6. Order proof copy of the print version – you’ll probably order several. Mine are stacking up like library litter. But you’ll need to order at least one from each publishing platform to verify they’re going to print properly. Prices vary, especially with shipping rates included, but they can easily range from $10 to $30. Using the eBook typo trick before ordering your first copy may save you one proof purchase.

    PRE-PUBLICATION MARKETING PREPARATION

    I’m not a marketing exec, and I don’t pretend to be. I took an advertising class in college, so I know the occasional phrase, like point-of-purchase and brand positioning. (Yeah, I’m not dazzled by my academic memory either.) I abandoned the idea of taking up advertising as my minor for several reasons, but the one that matters is I don’t have the flare for it. And to complicate matters, I loathe self-promotion. It feels trite and ungenuine and… icky. Frankly, just thinking about it makes me queasy.

    Yet, the independent author has no choice but to self-promote. The devilishly necessary task is the cross I bear for wanting my fists clenched tightly around the reins of this project.

    What’s worse, the responsibility rests with me. If this doesn’t work, I have no one to blame but myself… which is why I hired a marketing company to help. Because I’d much prefer to share that blame? Yes. But also because I don’t know what I’m doing. Nor do I currently have the time to learn the ins and outs of Facebook and Instagram marketing, which I find cumbersome. But they’re still decent avenues to consider.

    Whether you set up Facebook, Instagram, Twitter, TikTok, or Amazon ads (or ads on any other platform), you’ll need images from your artist for them, so get your hands on whatever artwork you can.

    Note: You can get certified in Amazon Ads directly with Amazon, so you should be able to learn their process with relative ease and zero monetary expense. You can also take Dave Chesson’s free Amazon ads course. I took that and a free course from Amazon Ad School, which they promote a couple times a year, neither of which do I get paid to mention.

    It’s not all social media and Amazon Ads, though. If you have a decent and selfless support system of friends and family, they can assist you in your pre-publication marketing preparation. Before your book is released, start with those lovely people (and the rest of your email list—that I hope you’ve been generating) to recruit for hype teams that will help you sell your book around the day of launch.

    • Assemble an ARC (Advanced Review Copy) Team – these are the readers who will receive advanced copies of the book so they are ready to post reviews when it drops. (Make sure you consider the review policies of the site(s) on which you ask them to post reviews to avoid violating their terms and plan accordingly.)
    • Assemble Street Teams – these are the followers who help boost your launch date by posting about it on social media (Online Street Team) and getting out the word via the distribution of physical printed materials to whatever public places will allow it (Physical Street Team). Don’t forget to ask your libraries, as well as your coffee shops, retailers, and galleries, if you can leave materials in their establishments.

    You should also research any promotional programs, especially those tailored to new releases, as these may eventually become unavailable to you once your book has been around for a while. Amazon has a new promotional program (in beta at the time of this post) that looks pretty cool.

    And do a little research on pre-sale programs. Some of these may not behoove indie authors, so you’ll want to be selective. For those publishing through Amazon, who will rely on single-day sales to beat their “best seller” algorithm (this has to do with those pesky categories mentioned above), pre-sales may detract from your concentrated daily numbers. On the other hand, as you’re setting up your book at B&N, you seemingly have no choice but to opt for presale (to publish at a date later than the day you’re uploading your manuscript)—at least until you’re ready to publish, at which time that option can be toggled off, if desired. 

    Ah, and don’t forget live events. So many facets to this—all of which rely on timing. Here are a few you might consider.

    • Host a release/reading/signing party at a local place that is fitting for your subject matter (and hopefully affordable). Consider timing this with a gift-giving holiday, if possible.
    • Go to B&N or other local bookstores to research local author programs and see if you can get in for an author meet-and-greet.
    • Take a free copy(ies) to your local library. Ask if you can leave your printed marketing materials out somewhere and whether you can hold a debut gathering there, maybe to read a few chapters.

    And if you end up doing live events where your book can be sold, remember not everyone carries cash. You’ll need to establish yourself with a credit card POS system (like Square, Zettle, etc.—again, I’m not paid for listing these options and don’t recommend them one way or the other)

    • Some of these places even generate QR codes for you, which you can post on your sales table for touchless payment!
    • And get a state tax number for those states that impose sales tax on purchases!

    Did you also research the option of setting up a store on your website, so people who visit it can buy the book without being directed away from your site? (This is a great option if you want to go wide without sacrificing royalties from listing with an all-or-nothing wholesaler; just understand your reach may not be as good at the beginning.) Adding an ecommerce section to your website may be pricey, depending upon your website host, but they may have a free widget that links to your PayPal or other online payment account. It may not look as swanky as the full integration, but it’s a realm of a lot cheaper and a great way to get started.

    THE RELEASE WORK

    Once your book is released in all formats, you’ll need to set up your authorial pages (like Author Central on Amazon). You can start the process ahead of time, but the pages can’t be completed or go live until your book drops.

    And don’t forget to establish a GoodReads account, even if you don’t love the site (some do, some don’t). Lots of readers believe their reviews on GoodReads tie back to Amazon’s page for a book because review requests (like the review link that populates after you finish an eBook) automatically push readers to GoodReads. However, readers must go to Amazon directly to post their review on Amazon’s book page. Since lots of reviewers will unwittingly post only to GoodReads, you might as well have a presence established there… and at other review sites if you’re so inclined.

    BOOSTING SALES LATER

    And finally, you might consider setting up a Kickstarter as a way to reinvigorate your marketing after the initial rush passes. This might be for the sequel, an audiobook version, merchandise, etc. Whatever it’s for, the campaign will give you another avenue to approach readers who have a strong interest in furthering your work. Just remember to be smart about setting up your rewards so you don’t bankrupt yourself in item and shipping costs. And don’t forget to calculate the platform’s fees (and taxes) when you set up a goal, or you may make less than you’d expected. (I’m considering this avenue, too, and will blog again when I know more.)

    EXHAUSTED YET?

    See? I’ve been doing stuff! But think of how bored you’d have grown with me if I’d sent you a newsletter every time I crossed something off this unending list! And for those of you who know me personally (or know how long my books are) (or read this lengthy blog post), you’re aware that I can be a little verbose if I’m not careful.

    And I’m so rarely careful.

    DON’T BAIL!

    For those of you considering self-publishing, my hope is not to overwhelm you to the point of thinking that publication is beyond your reach (and you will probably have your moments, regardless). If you love your work, your passion will drive you through the rough bumps. Just remember that if you’re publishing independently, no company is doing all these things for you, and I wanted to make you aware of some things you’ll need to do for yourself. 

    The reality is there are even more nitty-gritty details that I neglected to mention here, as some of them may be more a result of preference than functional necessity. But if you have questions, heather@heatherashle.com is where you’ll find me.

    Sure, it can take months from when you type your last word in the manuscript to the time you see your book in print. But if you want a reputation as an author who puts out quality work, you’ll appreciate that time and use it wisely.

    Happy publishing, y’all. And happy reading.

    -HA

    What’d I miss? Let me know in the comments please!

    Web Analytics
  • Pre-Publication - Publishing

    For My Publishing Friends: The ISBN Conundrum

    Who knew each number set had a meaning, eh?

    Please note: This blog has been edited as of July 2022 to reflect Ingram Spark’s publishing recommendations regarding ISBNs and alternatives to Ingram Spark. Changes are marked with the word EDIT.

    Independent authors (those who have not solicited and/or been picked up by an established publishing house) have far more to concern themselves with than mere deadlines and bylines. One of their many considerations in the run-up to publishing is whether to purchase an ISBN for their works. And in the US, it’s no small consideration.

    What’s an ISBN, you ask? It’s an International Standard Book Number. That 10- to 13-digit number on the back of your book, usually around the barcode, that acts like a social security number for a work. Each format in which a book is printed requires its own number to differentiate it from its like-titled brethren. So, for example, if you publish your book in hardcover, paperback, e-book, and audiobook format, each will need an ISBN of its very own.

    But wait, there’s more!

    • If you publish different sizes of a book (i.e.: 6” x 9” and 8” x 10”), each size needs its own ISBN.
    • If you publish with different spine types (i.e.: traditional glued spine, also called “perfect,” and spiral), each of those versions needs its own ISBN.
    • And e-books have added complications: because there are multiple digital file types for e-books (i.e.: epub, mobi, and pdf), some ISBN issuers would prefer each type to possess a unique number, while some publishing platforms won’t require an ISBN for an e-book at all.

    Depending on what you do, it has the potential to add up—and fast.

    Perhaps this wouldn’t be a wallet-wrenching concept in places like Canada, where standardized ISBNs are free to obtain. But in the US, a company called Bowker has a monopoly on the codes, and they recently upped their prices. At the time of this post, you could buy ten for $295, 100 for $575, and 1000 for $1500. Or you could buy a lone ISBN for $125 (that price, at least, has remained static for now), but this is perhaps the unlikeliest option for most authors, as many will desire at least one print and e-version for each title. And Bowker knows it.

    (A note for further consideration: Bowker also sells barcodes to go along with their ISBNs in bundled packages, but many platforms will provide you with a barcode (and some may not even want a pre-purchased one attached to your book). So, do a little research on the publishing platforms you intend to use before you buy. What’s more, you can generate free barcodes to go with your ISBNs (just google a barcode generator or use this one from Dave at Kindlepreneur), so you can avoid wasting your money.)

    It’s quite the racket. And not every independent author can shell out that kind of cash up front when they haven’t made any sales from their yet-unpublished books. Now, an indie author can wait to add a Bowker ISBN later, using a free one from their publishing platform (i.e.: Amazon, B&N, etc.) until they can afford a Bowker one, but changing that “serial number” could affect the stats that the author has built up in association with that original, proprietary ISBN. 

    Now, if your book takes off, you won’t much care because your title and author name will carry you, and things like best-selling book lists aren’t affected by a change in ISBN. But if you’re the average Joe making average sales, every little bit counts, and starting from scratch on sales rankings or reviews may be—vast understatement?—undesirable.

    So, this led me to do some research on ISBNs, from Dave at Kindlepreneur to Draft2Digital to Martin Publishing Services to the Bowker website itself. Bowker has even put together a little video to help authors understand the value of purchasing an ISBN… but their cartoon characters’ messaging flies in the face of independent publishing practices, and as I’m an indie author, that was the focus of my research.

    According to my sources, most indie publishing companies will give you their own free version of an ISBN to help them categorize their library of published works. Most will accept a Bowker ISBN, and some will issue one of their own in addition to a purchased code to maintain consistent tracking within their own catalog.

    But no indie publishing platform will adopt the proprietary ISBN-like code of another indie publishing platform (i.e.: Draft2Digital won’t use one of Amazon’s ASIN numbers). They’ll just issue you a new one of their own. In reality, you could have free, private ISBNs coming out of your ears. (Take that, Canada!) So, the question is: why pay Bowker a premium for the privilege?

    That query is exacerbated by the odd publishing platform’s policy not to include books with Bowker ISBNs in some of their distribution programs, which could make “going wide” (distributing your book through multiple platforms) a little trickier. Now, this is a rarity in most cases, but it did make me wonder what benefit a Bowker ISBN could provide. And this led me down the path of bookstores and libraries, both of which, Bowker asserts, require ISBNs and will be better able to find your work with their codes attached.

    Let’s start with bookstores. Barnes and Noble is one of the last big bookstore chains out there, and they have their own publishing and distribution sector, just like Amazon. If you scroll about halfway down their FAQ page on publishing, you’ll notice that B&N will happily provide you with a free ISBN at the time of publication if you do not provide one from Bowker. Although B&N appears to provide a Bowker-registered ISBN (rather than a proprietary one, like an ASIN), they disclaim that the free ISBN they offer can only be used with B&N, much like every other indie publishing platform out there. To be fair, B&N requires an ISBN to get on their shelves… but if you publish your indie novel through them and use one of their freely provided numbers, you’ll still get there.

    EDIT: Now, this doesn’t speak to the tracking practices of vendors and wholesalers, which are often the main channels through which bookstores and libraries get their books. One major wholesaler is Ingram Spark, and they apparently do not issue free ISBNs when you publish your printed copies through them, contrary to some of my sources, and recommend you buy a Bowker one for each medium you publish if you want your book in stores and libraries (rather than printing personal copies for yourself).

    And I want the ability to get into libraries (should they deem me worth shelving). My Realm Riders Series fantasy novels are squarely in the YA category (young adult reading), and it turns out libraries are a great place for young adults to access books. (Who knew?!) I needed to know whether libraries would accept independently published authors’ works if the writer didn’t shell out a small fortune to tattoo Bowker numbers on their backsides.

    So, I went to my local library and talked to a lovely librarian. And before you make any decisions based on what you read here or elsewhere, I recommend you do the same, as their practices may vary.

    Still, allow me to summarize what my southeast-Michigan librarian told me in a straightforward sentence (and this is not a direct quote):

    Librarians don’t give a realm about ISBNs.

    Sure, the code can help locate a book, but librarians are often just as capable of searching for things via title and author. They’d even use Amazon as a reference for locating works if needed, especially independently published ones, which again, they’d search for by… you guessed it! Title and author.

    Librarians do order their books from vendors, but they’re not paying attention to ISBNs when they do it. They’re looking for content, peer-reviewed materials, and other qualifiers to decide on the titles for their shelves. (This doesn’t mean the vendors aren’t using ISBNs to organize their warehouses, but it’s not the main identifier used by librarians when they’re picking out titles. And if you’ve suddenly imagined street hawkers yelling out dozen-digit number strings at bewildered passersby, you see my point.)

    Moreover, libraries don’t pull in many indie authors’ works. But if presented with a free copy (hint, hint) or if repeatedly bombarded with requests for a title, they would certainly read and research it. Yet even then, the decision to shelve it is up to the librarian you hand it to. If you happen to leave your book in the hands of the one librarian who doesn’t like your work (or you), you’re S.O.L. (at least at that location).

    More to the point, harken back to your days in school libraries. Remember those often-colorful, alpha-numeric tags on the spines of books? Remember what that process of organization was called? The Dewey Decimal System. ISBNs play no part in a library’s method of categorizing titles—those 10- to 13-digit codes have zilch to do with Dewey. Librarians seem to think of ISBNs as a facet of the publishing side of reading material—a phase in a work’s birth that has little effect on a librarian’s appraisal of the copies resting in their hands and on their shelves.

    So, why in the name of a dragon’s emerald scales would an indie author still buy ISBNs from Bowker?

    EDIT: Imprints and wide distribution.

    ISNBs allow authors to choose which imprint is associated with their books. An imprint is a publishing company’s trade name. If you have your own publishing company, for example, you might want to point back to it by listing it as the imprint of record. The work can be reproduced through a myriad of other publishing companies, but as long as you’ve registered your Bowker ISBN to your personal publishing pagoda, that record of imprint becomes indelible—because you can never change it without issuing an entirely new and separate ISBN.

    Of course, chances are good, your Bowker ISBN will feature next to an indie publishing platform’s imposed ISBN to help them identify your title within their own system.

    So, the $295 question: should indie authors continue buying Bowker ISBNs?

    If you have your own imprint, hell yeah. You’ve worked your butt off to create a publishing company—even if it only publishes your books—and you don’t want to reference it? Cha.

    EDIT: And if you want to distribute to bookstores and libraries through a publisher that requires a Bowker ISBN to facilitate this (like Ingram Spark), yeah again. But there are alternatives to Ingram Spark, like Draft2Digital‘s D2D Print program, which provides a POD (print-on-demand) option and their own free ISBNs. As they say on their website (linked above):

    “D2D Print is a Print on Demand (POD) service where your published book will be listed as in-stock through online booksellers; and, when your reader purchases your book, only then will it be printed and shipped. There’s no need to worry about inventory, stock, or stock returns with a POD service like D2D Print. Your D2D Print book will be made available to Amazon and to all distribution channels served by Ingram, including Barnes and Noble and most independent bookstores in the US.”

    I reached out to D2D’s support team and asked about the disconnect between Ingram Spark’s recommendation that an author purchase ISBNs and D2D Print’s promise to supply a free version when they use Ingram Spark as a printer/distributor. A kind member of their staff replied quickly:

     “… we do supply you with free ISBNs for your print books and we do use Ingram Spark as our printer. It’s part of the agreement we have with them. We have global distribution with I.S. so our ISBNs will certainly suffice for retail stores.”

    While their program is still in the beta phase at the time of these edits, it is fully functional, if not perfected, and exemplifies the idea that you have alternatives.

    EDIT: Personally, I established a company for writing and editing, which acts as the business to separate book profits (fingers crossed!) from my 9-5 paycheck. While it was not originally meant to be an “imprint,” should I use Bowker ISBNs, it would become one. And while I could probably scrape together the now-$295 to buy a bundle of 10 Bowker ISBNs (it was $250 when I started thinking about publication), I have to decide whether to use Ingram Spark for distribution outside of Amazon and B&N or use another distributor, so I can put those funds toward my marketing plan.

    One might surmise that Bowker’s recent price hike suggests fewer and fewer indie authors are bothering (although Bowker might just be reacting to inflation). Articles like those I’ve linked to above tend to steer indie authors away from the practice, if for no other reason than to pinch a penny… or 29,500.

    But even if the bundled price tag won’t break you, you need to decide, based on the platforms you publish with, whether buying an ISBN is of value or akin to buying a CD—or even a cassette—player (think iPod, youngsters). At this moment, the practice is by no means dead but appears to be trending—slowly—toward obsolescence.

    -HA

    Have any experience with Bowker or indie ISBNs? How’d all it go? And how has your experience affected your opinion on this debate?

    Do you know whether all vendors supplying libraries and bookstores can only access indie-published works that sport Bowker ISBNs?

    And if you know someone who’s struggling to make this decision (or hasn’t even realized they need to make it), please direct them here as a place to start their research. I hope it helps!

    Web Analytics